Careers in Marketing

plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

A Brand Manager is a marketing professional who specializes in building brand awareness and improving the reputation of brands. They may help develop marketing initiatives, advertising spots, and PR releases.

write advertising copy for use by publication or broadcast media to promote sale of goods and services.

promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Communications Managers review all communications for an organization, including internal memos and external press releases. They may also write original communications.

The primary responsibility of a social media specialist is maintaining social media accounts and attracting audiences, views, likes, and engagements. They help businesses get the positive attention that they need to compete in the world today.