Careers in Marketing

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Marketing Managers

plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Salary: $147240
Degree: Bachelor's degree
Strong job growth
High job satisfaction

Green Marketers

create and implement methods to market green products and services.
Salary: $133090
Degree: Bachelor's degree
High job satisfaction

Advertising and Promotions Managers

plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Salary: $133090
Degree: Bachelor's degree

PR Managers

plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Salary: $131570
Degree: Bachelor's degree
Strong job growth
High job satisfaction


Art Directors

formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.
Salary: $104590
Degree: Bachelor's degree

SEM Strategists

employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Salary: $93350
Degree: Bachelor's degree
High job satisfaction

Copy Writers

write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Salary: $73090
Degree: Bachelor's degree

Market Research Analysts

research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Salary: $70960
Degree: Bachelor's degree
Strong job growth


PR Specialists

engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Salary: $68440
Degree: Bachelor's degree
Strong job growth

Social Media Managers

Social Media Managers are responsible for managing the overall social media presence for their employers or clients. They manage the release of new social media content and may respond to customer comments.
Salary: $50500
Degree: No degree required



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