Careers in Marketing

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Marketing Managers

6 reviews
plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Salary: $147240
Education: Bachelor's degree
Strong job growth
High job satisfaction

Advertising and Promotions Managers

14 reviews
plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Salary: $133090
Education: Bachelor's degree

Green Marketers

create and implement methods to market green products and services.
Salary: $133090
Education: Bachelor's degree
High job satisfaction

PR Managers

1 reviews
plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Salary: $131570
Education: Bachelor's degree
Strong job growth
High job satisfaction


Art Directors

3 reviews
formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.
Salary: $104590
Education: Bachelor's degree

SEM Strategists

1 reviews
employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Salary: $93350
Education: Bachelor's degree
High job satisfaction

Brand Managers

A Brand Manager is a marketing professional who specializes in building brand awareness and improving the reputation of brands. They may help develop marketing initiatives, advertising spots, and PR releases.
Salary: $89800
Education: Bachelor's degree

Copy Writers

write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Salary: $73090
Education: Bachelor's degree


Communications Managers

Communications Managers review all communications for an organization, including internal memos and external press releases. They may also write original communications.
Salary: $71000
Education: Bachelor's degree

Market Research Analysts

research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Salary: $70960
Education: Bachelor's degree
Strong job growth

PR Specialists

engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Salary: $68440
Education: Bachelor's degree
Strong job growth

Social Media Managers

Social Media Managers are responsible for managing the overall social media presence for their employers or clients. They manage the release of new social media content and may respond to customer comments.
Salary: $50500
Education: No degree required


Social Media Specialists

The primary responsibility of a social media specialist is maintaining social media accounts and attracting audiences, views, likes, and engagements. They help businesses get the positive attention that they need to compete in the world today.
Salary: $48300



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