Market Research Analysts and Marketing Specialists: Salary, Job Description, How To Become One, and Quiz

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Market Research Analysts career information
pros and cons of being a Market Research Analyst and Marketing Specialist

Market Research Analysts and Marketing Specialists

research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

$70960
Salary
68%
Job Satisfaction
Hard
Becoming One
High
Job Growth
Suitable Personality

Market Research Analysts and Marketing Specialists

Salary, Job Description, How To Become One, and More


In this career summary, you will find out what the job of a Market Research Analyst and Marketing Specialist is about and what it is like.

After reading this, you will have a good idea on what the job is about and decide if this is the right career for you.



Job description

Market Research Analysts and Marketing Specialists research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.


    Read more about what does a Market Research Analyst and Marketing Specialist really do at work and what is it like being and working as one.




    Become one

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    Salary

    Average salary
    $70960 per year

    Average hourly wage
    $34 per hour


    Market Research Analysts with little to no experience tend to make between $34310 and $46360 while the more experienced ones can earn over $88680 per year.

    Top 5 paying statesHourlyAnnual
    NJ$42$87,210
    DE$40$82,890
    WA$39$81,890
    DC$38$79,770
    TX$38$78,200

    One of the easiest ways to increase your salary as a Market Research Analyst and Marketing Specialist is to move to a higher paying state like NJ. Right now, the highest paying states for Market Research Analysts are NJ, DE, WA, DC and TX.

    However a higher pay at NJ doesn’t guarantee that you will make more because the living expenses at NJ might be twice as high than where you are currently at now.

    Three other factors that can increase your salary as a Market Research Analyst and Marketing Specialist is the degree you hold, the industry you work in and lastly the company you work for.



    Requirements

    Recommended degree level
    Bachelor’s Degree

    We asked other Market Research Analysts what degree they had when they got the job and most of them said they had a Bachelor’s Degree followed by a Master’s Degree.

    Other than that, we also asked them what did they major in and here are the most popular majors that came up.

    Consumer Merchandising/Retailing Management
    Applied Economics
    Marketing/Marketing Management, General
    Marketing Research
    International Marketing

    Read more about how to become a Market Research Analyst and Marketing Specialist and the degree, training and education you need.



    Pros and Cons

    Here are some of the pros and cons of being a Market Research Analyst and Marketing Specialist.

    PROS
    Suitable for people who likes to solve problems mentally
    Suitable for people who values achievements and are results-oriented
    This career is perfect for people who love to work indoors.
    Very good salary
    Normal working hours (40 hours per week)
    CONS
    Not suitable for people who likes to help and teach others
    It is hard to get into this career. A considerable amount of work-related skill, knowledge, or experience is required for this career.



    What is the job like

    Job satisfaction
    68%

    Is this job meaningful
    41%


    68% of Market Research Analysts said they were satisfied with their job and 41% said they feel like their job is making other people’s lives better.



    Is this right for me

    Best personality for this career
    The Thinkers and The Entrepreneurs


    You can read more about these career personality types here.

    People who are suitable for this job tends to like working with ideas, and require an extensive amount of thinking. They like searching for facts and figuring out problems mentally..

    They also like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.



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