Market Research Analysts and Marketing Specialists: Salary, Job Description, How To Become One, and Quiz

Stan T.Career, OverviewLeave a Comment

Job description

Market Research Analysts and Marketing Specialists research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Measure and assess customer and employee satisfaction.
Read more about what does a Market Research Analyst and Marketing Specialist really do at work and what is it like being and working as one.

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Average salary
$70960 per year

Average hourly wage
$34 per hour

Market Research Analysts with little to no experience tend to make between $34310 and $46360 while the more experienced ones can earn over $88680 per year.

Top 5 paying states Hourly Annual
NJ $42 $87,210
DE $40 $82,890
WA $39 $81,890
DC $38 $79,770
TX $38 $78,200

One of the easiest ways to increase your salary as a Market Research Analyst and Marketing Specialist is to move to a higher paying state like NJ. Right now, the highest paying states for Market Research Analysts are NJ, DE, WA, DC and TX.

However, a higher pay at NJ doesn’t guarantee that you will make more because the living expenses at NJ might be twice as high than where you are currently at now.

Three other factors that can increase your salary as a Market Research Analyst and Marketing Specialist is the degree you hold, the industry you work in, and lastly the company you work for.


Recommended degree level
Bachelor’s degree

We asked other Market Research Analysts what degree they had when they got the job and most of them said they had a Bachelor’s Degree followed by a Master’s Degree.

Other than that, we also asked them what did they major in and here are the most popular majors that came up.

Consumer Merchandising/Retailing Management
Applied Economics
Marketing/Marketing Management, General
Marketing Research
International Marketing
Read more about how to become a Market Research Analyst and Marketing Specialist and the degree, training and education you need.

Pros and Cons

Here are some of the pros and cons of being a Market Research Analyst and Marketing Specialist.

Suitable for people who likes to solve problems mentally
Suitable for people who values achievements and are results-oriented
This career is perfect for people who love to work indoors.
Very good salary
Normal working hours (40 hours per week)
Not suitable for people who likes to help and teach others
It is hard to get into this career. A considerable amount of work-related skill, knowledge, or experience is required for this career.

What is the job like

Job satisfaction

Is this job meaningful

68% of Market Research Analysts said they were satisfied with their job and 41% said they feel like their job is making other people’s lives better.

Is this right for me

Best personality for this career
The Thinkers and The Entrepreneurs

You can read more about these career personality types here.

People who are suitable for this job tends to like working with ideas, and require an extensive amount of thinking. They like searching for facts and figuring out problems mentally..

They also like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Learn more about Market Research Analysts

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Related career information

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