What Does An Advertising Manager Do (including Their Typical Day at Work)

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Salary, Job Description, How To Become One, and Quiz

Advertising Managers

Advertising Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Salary
$147560
Becoming One
Hard
Education
Bachelor's degree
Job Satisfaction
Job Growth

Personality





Find a job you love and you will never work a day in your life.Confucius

What they do

Advertising Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy and edit scripts, audio and videotapes, and other promotional material for adherence to specifications.
  • Assist with annual budget development.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

Typical day

On a daily basis, Advertising and Promotions Managers plan and execute advertising policies and strategies for organizations. They direct, motivate and monitor the mobilization of a campaign team to advance campaign goals.

A typical day for an Advertising and Promotions Manager will also include:

  • Contact organizations to explain services and facilities offered.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy and edit scripts, audio and videotapes, and other promotional material for adherence to specifications.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

Other responsibilities

Besides their typical day, Advertising and Promotions Managers also monitor and analyze sales promotion results to determine the cost-effectiveness of promotion campaigns. They may also consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.

On a weekly to monthly basis, Advertising and Promotions Managers read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. They might also formulate plans to extend business with established accounts and to transact business as agents for advertising accounts.

In addition, they prepare budgets and submit estimates for program costs as part of campaign plan development.

Although specific duties may vary, many of them direct and coordinate product research and development.

To some Advertising and Promotions Managers, it is also their responsibility to create media notices about events.

Featured Schools


What is the job like

Job satisfaction

Average

Is this job meaningful

Low

69% said they were satisfied with their job and 30% said they found their job meaningful.


I work at a smaller company, but here’s what it’s like to be an advertising manager. One of the biggest things I do is plan advertising campaigns and decide where we will be executing them. At this point, for the most part, that involves social media. But we’re a growing company, so I’m also involved … Read More


Flipsnack

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Bond Media

I began my career at some very large and mid-sized agencies, and continue to work with agencies as a freelancer. Most of my friends are people I met at those first agencies – we endured a lot and, as Stephen said, worked and played hard. We grew up together, and nobody understands us the way … Read More


Daniel Foley SEO

I got into advertising because as a kid I read a novel about advertising that was written by somebody who had worked in advertising. So I based all my factual knowledge of the business on a book of fiction. Great start. One of the things I got from the story, was that the only thing … Read More


Thermogears

Working at an advertising agency can be a valuable experience for you, as you’ll learn skills that you can take to a lot of places. Especially in the online business world where advertising skills will always be valuable. What it is like depends a lot on the size of the agency. If you work for … Read More


Assured Marketing

There’s no such thing as a typical day, one of the many reasons I love my job, my days are ever-changing and I get to work with so many different creative leads from videographers to content marketing specialists. Bringing them together to create a perfectly optimized advertising campaign for my clients. My role is often, … Read More


Motivation Marketing Firm

I own Motivation Marketing Firm and we will celebrate 11 years in business in August, surviving our second economic crisis while serving small to mid-size businesses. In other words, we’ve seen a lot, especially in the marketing and advertising world. I enjoy my work in managing advertising for our clients. It can be thrilling when … Read More


Imaginaire Digital

I think that you either love it or you hate it being an advertising manager. Having to work with people, look at data, analyze reports, and have a good understanding of a number of different industries means that you’re never bored and it’s unlikely you’ll get e moment to yourself. There is always something to … Read More


EposNow

I work for EposNow and we do all our advertising in-house. I am in charge of the communication between our company and our customers. There is not necessarily a typical day working as an Advertising Manager, they vary a lot. However, most mornings tend to consist of checking emails and signing off anything that may … Read More


The Gift Yak

Imagine trying to shepherd a herd of rabbits in an open field. That’s what it’s like being an advertising manager. I’ve managed more than $50 million in advertising for Silicon Valley’s hottest startups. I’ve worked at two of the top digital marketing agencies. Now I own my own consulting and online marketing businesses. Here is … Read More


Global Payments Integrated

I am the VP of Partner Acquisition and Global Payments Integrated, a finance and technology company. My day to day is always something new, but some of my goals include analyzing sales, marketing revenues, and cost synergies for larger mergers, along with spearheading smaller-scale technology acquisitions. I oversee the account-based marketing strategy we have in … Read More


CannaMAZE

Being an advertising manager in the Cannabis/Hemp industry consists of more than just creating eye-catching content. It involves staying up to date with federal, state, and local laws on what can and cannot be advertised and promoted. At the beginning of every week, I find myself researching all 50 states’ laws to make sure I … Read More


Electrician Mentor

I work at a smaller company, but here’s what it’s like to be an advertising manager. One of the biggest things I do is plan advertising campaigns and decide where we will be executing them. At this point, for the most part, that involves social media. But we’re a growing company, so I’m also involved … Read More


VIP Tires & Service

Being an Advertising Manager is a fun, exciting, and demanding career choice. Whether a team of 1 or overseeing a team of 20 or more, you wear many different hats and own a significant portion of driving a company’s success. An Advertising Manager’s biggest role is merging the art and science of marketing to ultimately … Read More


Pros

Suitable for people who like to start and carry out projects.

Suitable for people who value achievements and are results-oriented.

This career is perfect for people who love to work indoors.

One of the highest-paid careers in the world.

Cons

Not suitable for people who like practical and hands-on work.

It is hard to get into this career. A considerable amount of work-related skill, knowledge, or experience is required for this career.

Long working hours (More than 40 hours per week).

How much do they make

Average salary

$147560 per year

Average hourly wage

$71 per hour

Entry-level Advertising Managers with little to no experience can expect to make anywhere between $68,940 to $91,910 per year or $33 to $44 per hour.

Salary by experience Annual Hourly
Highest (Top 10%) $208,000+ $100+
Senior (Top 25%) $181,800 $87
Median $133,460 $64
Junior (Bottom 25%) $91,910 $44
No experience (Bottom 10%) $68,940 $33

This table shows the top 10 highest paying industries for Advertising Managers based on their average annual salary.

Salary by industry Annual Hourly
Pharmaceutical and Medicine Manufacturing $189550 $91.13
Medical Equipment and Supplies Manufacturing $176420 $84.82
Cable and Other Subscription Programming $170860 $82.15
Advertising, Public Relations, and Related Services $164880 $79.27
Semiconductor and Other Electronic Component Manufacturing $163810 $78.75
Wholesale Electronic Markets and Agents and Brokers $161570 $77.68
Computer Systems Design and Related Services $157240 $75.60
Other Professional, Scientific, and Technical Services $156770 $75.37
Insurance Carriers $154520 $74.29
Other Information Services $151130 $72.66

View more salary by industries here.

Where can they work

Where can Advertising Managers work? Here is a table showing the top 10 largest employers of Advertising Managers including the average salary in that industry.

Employers Total Employed Annual Salary Hourly Wages
Advertising, Public Relations, and Related Services 11390 $164880 $79.27
Management of Companies and Enterprises 2240 $141930 $68.23
Newspaper, Periodical, Book, and Directory Publishers 800 $127650 $61.37
Radio and Television Broadcasting 740 $ $*
Management, Scientific, and Technical Consulting Services 670 $129410 $62.21
Other Information Services 490 $151130 $72.66
Computer Systems Design and Related Services 260 $157240 $75.60
Motion Picture and Video Industries 200 $142910 $68.71
Merchant Wholesalers, Nondurable Goods 200 $119580 $57.49
Business, Professional, Labor, Political, and Similar Organizations 190 $112420 $54.05

What is the work day like

Working hours

Less than 40 hours
15%

40 hours
22%

More than 40 hours
63%

Working schedule

80%

20%

0%

Email

How often do you use email in this job?

Once a week
0%

Every day
100%

Telephone

How often do you have telephone conversations in this job?

Once a week
20%

Every day
80%

Group discussions

How often do you have group discussions in this job?

Once a week
13%

Every day
87%

Public speaking

How often does this job require you to do public speaking?

Never
8%

Once a year
51%

Once a month
19%

Once a week
22%

Every day
0%

Level of competition

How much competitive pressure is in this job?

Not competitive at all
12%

Slightly competitive
13%

Moderately competitive
19%

Highly competitive
38%

Extremely competitive
17%

What is the work environment like

Office-style environment

Indoors in an environmentally controlled condition

Never
3%

Once a year or more
5%

Once a month or more
4%

Once a week or more
6%

Every day
83%

Warehouse-style environment

Indoors in a non-controlled environmental condition such as a warehouse

Never
56%

Once a year or more
35%

Once a month or more
0%

Once a week or more
4%

Every day
5%

Outdoors

Outdoors exposed to all weather conditions

Never
18%

Once a year or more
42%

Once a month or more
20%

Once a week or more
14%

Every day
6%

Outdoors – Under Cover

Outdoors but under cover (e.g. structure with roof but no walls)

Never
49%

Once a year or more
23%

Once a month or more
17%

Once a week or more
0%

Every day
11%

How to become one

Difficulty to become one

Hard
You will need a considerable amount of work-related skill, knowledge, or experience. Careers in this difficulty category usually require a Bachelor’s degree and several years of work-related experience, on-the-job training, and/or vocational training. Similar careers include Database Administrators, Chemists, Art Directors, and Accountants.

Required level of education

What level of education do you need to perform the job?

Less than a High School Diploma
6%

High School Diploma or equivalent
10%

Post-Secondary Certificate
0%

Some College Courses
8%

Associate’s Degree or similar
8%

Bachelor’s Degree
60%

Post-Baccalaureate Certificate
2%

Master’s Degree
6%

Post-Master’s Certificate
0%

First Professional Degree
0%

Doctoral Degree
0%

Post-Doctoral Training
0%

Relevant majors

Marketing/Marketing Management

A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Public Relations, Advertising, and Applied Communication

A general program that focuses on organizational communication, public relations, and advertising; and that prepares individuals to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research.

Public Relations/Image Management

A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.


Advertising

A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.

Relevant work experience

How much related work experience do you need to get hired for the job?

None
0%

1 month
0%

1 to 3 months
0%

3 to 6 months
0%

6 months to 1 year
14%

1 to 2 years
14%

2 to 4 years
22%

4 to 6 years
27%

6 to 8 years
16%

8 to 10 years
2%

Over 10 years
5%

On The Job Training

How much on the job training do you need to perform the job?

None or short demonstration
11%

1 month
39%

1 to 3 months
22%

3 to 6 months
8%

6 months to 1 year
11%

1 to 2 years
6%

2 to 4 years
0%

4 to 10 years
5%

Over 10 years
0%

Should you become one

Best personality type for this career

The Leader

People with this personality likes to start and work on projects. They also like leading people and making many decisions.

The Builder
24%

People with The Builder personality type likes practical and hands-on work. They prefer working with plants, animals, and real-world materials like wood, tools, and machinery.


The Thinker
29%

People with The Thinker personality likes to work with ideas that require an extensive amount of thinking. They prefer work that requires them to solve problems mentally.


The Artist
76%

People with The Artist personality likes to work with designs and patterns. They prefer activities that require self-expression and prefer work that can be done without following a clear set of rules.


The Helper
33%

People with The Helper personality type likes to work with people and in teams. They prefer work that allows them to build relationships with others.


The Leader
100%

People with The Leader personality likes to start and work on projects. They also like leading people and making many decisions.


The Organizer
67%

People with The Organizer personality type likes to follow set procedures and routines. They prefer working with data and details more than with ideas.


You can read more about these career personality types here.

People who are suitable for this job tend to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk-taking and often deal with business.

They also like working with forms, designs, and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Take this quiz to see if this is the right career for you.

Work Values

Which values are the most important to a person’s satisfaction for this job?

Achievement
76%

You are someone who is results oriented. You prefer work that allows you to utilize your skills and abilities while at the same time giving you a sense of accomplishment.

Working Conditions
76%

You are someone who values job security, steady employment, and good working conditions. You also prefer work that keeps you busy all the time with something different to do every day.

Recognition
76%

You are someone who values job advancement and leadership roles. You prefer work that receives recognition for the work you do and jobs that are looked up to by others in the company and your community.

Relationships
71%

You are someone who likes to provide a service to others. You prefer a work environment where you can work with your co-workers in a friendly non-competitive environment.

Support
57%

You are someone who values a company that stands behind their employees. You prefer a work environment where everyone is treated fairly and is being supported by the company.

Independence
76%

You are someone who likes to work on your own and make your own decisions. You prefer work that requires little supervision and are allowed to try out your own ideas.

FAQ


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