What Does A Marketing Manager Do (including Their Typical Day at Work)

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Salary, Job Description, How To Become One, and Quiz

Marketing Managers

Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Salary
$154470
Becoming One
Hard
Education
Bachelor's degree
Job Satisfaction
Job Growth

Personality





Find a job you love and you will never work a day in your life.Confucius

What they do

Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.

Typical day

On a daily basis, Marketing Managers identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. They formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

A typical day for a Marketing Manager will also include:

  • Consult with product development personnel on product specifications such as design, color, or packaging.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments, and monitoring market trends.

Other responsibilities

Besides their typical day, Marketing Managers also advise businesses or other groups on local, national, or international factors affecting the buying or selling of products or services. They may also recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

On a weekly to monthly basis, Marketing Managers consult with product development personnel on product specifications such as design, color, or packaging. They might also compile lists describing product or service offerings.

In addition, they develop pricing strategies, balancing firm objectives and customer satisfaction.

Although specific duties may vary, many of them consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

To some Marketing Managers, it is also their responsibility to consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Freedom to make decisions

How much decision making freedom does this job offer?

No freedom
0%

Very little freedom
0%

Limited freedom
4%

Some freedom
49%

A lot of freedom
47%

Structured vs unstructured work

To what extent is this job structured for you versus allowing you to determine your own tasks, priorities, and goals?

No freedom
0%

Very little freedom
0%

Limited freedom
1%

Some freedom
36%

A lot of freedom
64%


Featured Schools


What is the job like

Job satisfaction

High

Is this job meaningful

Low

70% said they were satisfied with their job and 44% said they found their job meaningful.


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Pros

Suitable for people who like to start and carry out projects.

Suitable for people who wants job security and a good working condition.

This career is perfect for people who love to work indoors.

One of the highest-paid careers in the world.

Cons

Not suitable for people who like practical and hands-on work.

It is hard to get into this career. A considerable amount of work-related skill, knowledge, or experience is required for this career.

Long working hours (More than 40 hours per week).

How much do they make

Average salary

$154470 per year

Average hourly wage

$74 per hour

Entry-level Marketing Managers with little to no experience can expect to make anywhere between $74,620 to $101,690 per year or $36 to $49 per hour.

Salary by experience Annual Hourly
Highest (Top 10%) $208,000+ $100+
Senior (Top 25%) $191,760 $92
Median $142,170 $68
Junior (Bottom 25%) $101,690 $49
No experience (Bottom 10%) $74,620 $36

This table shows the top 10 highest paying industries for Marketing Managers based on their average annual salary.

Salary by industry Annual Hourly
Cable and Other Subscription Programming $200240 $96.27
Other Information Services $185470 $89.17
Aerospace Product and Parts Manufacturing $185250 $89.06
Scientific Research and Development Services $184950 $88.92
Oil and Gas Extraction $183240 $88.10
Securities, Commodity Contracts, and Other Financial Investments and Related Activities $183070 $88.01
Support Activities for Mining $178710 $85.92
Computer and Peripheral Equipment Manufacturing $178460 $85.80
Insurance and Employee Benefit Funds $176070 $84.65
Accounting, Tax Preparation, Bookkeeping, and Payroll Services $174070 $83.69

View more salary by industries here.

Where can they work

Where can Marketing Managers work? Here is a table showing the top 10 largest employers of Marketing Managers including the average salary in that industry.

Employers Total Employed Annual Salary Hourly Wages
Management of Companies and Enterprises 38180 $161070 $77.44
Computer Systems Design and Related Services 20030 $171020 $82.22
Management, Scientific, and Technical Consulting Services 19420 $153040 $73.58
Advertising, Public Relations, and Related Services 8960 $161360 $77.58
Credit Intermediation and Related Activities 8290 $153360 $73.73
Software Publishers 7370 $167500 $80.53
Other Information Services 7130 $185470 $89.17
Professional and Commercial Equipment and Supplies Merchant Wholesalers 6770 $154640 $74.35
Insurance Carriers 6440 $160030 $76.94
Securities, Commodity Contracts, and Other Financial Investments and Related Activities 6350 $183070 $88.01

What is the work day like

Working hours

Less than 40 hours
2%

40 hours
17%

More than 40 hours
81%

Working schedule

75%

24%

1%

Work with group or team

How important is it to work with others in a group or team in this job?

Not important at all
0%

Fairly important
1%

Important
0%

Very important
29%

Extremely important
70%

Deal with external customers

How important is it to work with customers in this job?

Not important at all
3%

Fairly important
5%

Important
6%

Very important
37%

Extremely important
49%

Manage or lead others

How important is it to coordinate or lead others in completing work activities in this job?

Not important at all
0%

Fairly important
1%

Important
17%

Very important
31%

Extremely important
51%

Email

How often do you use email in this job?

Once a week
0%

Every day
100%

Telephone

How often do you have telephone conversations in this job?

Once a week
8%

Every day
92%

Group discussions

How often do you have group discussions in this job?

Once a week
18%

Every day
79%

Public speaking

How often does this job require you to do public speaking?

Never
3%

Once a year
15%

Once a month
27%

Once a week
54%

Every day
1%

Frequency of conflict situations

How often are there conflict situations in this job?

Never
0%

Once a year
34%

Once a month
30%

Once a week
19%

Every day
17%

Dealing with angry people

How often do you have to deal with angry, unpleasant, or discourteous individuals in this job?

Never
2%

Once a year
29%

Once a month
61%

Once a week
8%

Every day
0%

Dealing with physically aggressive people

How often do you have to deal with physically aggressive people in this job?

Never
84%

Once a year
16%

Once a month
0%

Once a week
0%

Every day
0%

Level of competition

How much competitive pressure is in this job?

Not competitive at all
2%

Slightly competitive
12%

Moderately competitive
18%

Highly competitive
23%

Extremely competitive
44%

Repetition in this job

How important is repeating the same type of task over and over in this job?

Not important at all
28%

Fairly important
15%

Important
27%

Very Important
10%

Extremely Important
20%

Impact of decisions on co-workers or company results

What results do your decisions usually have on other people or the reputation or financial resources of your employer?

No impact
0%

Minor impact
5%

Moderate impact
16%

Important impact
38%

Very important impact
41%

Frequency of decision making

How frequently do you have to make decisions that affect other people, the financial resources, and/or the reputation of the company?

Never
0%

Once a year
0%

Once a month
32%

Once a week
27%

Every day
42%

Responsibility for others’ health and safety

How much responsibility is there for the health and safety of others in this job?

No responsibility
29%

Limited responsibility
39%

Moderate responsibility
14%

High responsibility
18%

Very high responsibility
0%

Responsibility for outcomes and results

How much responsibility is there for the work outcomes and results of other workers?

No responsibility
2%

Limited responsibility
1%

Moderate responsibility
20%

High responsibility
44%

Very high responsibility
33%

What is the work environment like

Office-style environment

Indoors in an environmentally controlled condition

Never
2%

Once a year or more
10%

Once a month or more
0%

Once a week or more
7%

Every day
80%

Warehouse-style environment

Indoors in a non-controlled environmental condition such as a warehouse

Never
47%

Once a year or more
35%

Once a month or more
3%

Once a week or more
15%

Every day
0%

Outdoors

Outdoors exposed to all weather conditions

Never
68%

Once a year or more
28%

Once a month or more
3%

Once a week or more
1%

Every day
0%

Outdoors – Under Cover

Outdoors but under cover (e.g. structure with roof but no walls)

Never
75%

Once a year or more
25%

Once a month or more
0%

Once a week or more
0%

Every day
0%

How to become one

Difficulty to become one

Hard
You will need a considerable amount of work-related skill, knowledge, or experience. Careers in this difficulty category usually require a Bachelor’s degree and several years of work-related experience, on-the-job training, and/or vocational training. Similar careers include Database Administrators, Chemists, Art Directors, and Accountants.

Required level of education

What level of education do you need to perform the job?

Less than a High School Diploma
0%

High School Diploma or equivalent
4%

Post-Secondary Certificate
0%

Some College Courses
3%

Associate’s Degree or similar
3%

Bachelor’s Degree
56%

Post-Baccalaureate Certificate
0%

Master’s Degree
24%

Post-Master’s Certificate
0%

First Professional Degree
11%

Doctoral Degree
0%

Post-Doctoral Training
0%

Relevant work experience

How much related work experience do you need to get hired for the job?

None
0%

1 month
1%

1 to 3 months
0%

3 to 6 months
0%

6 months to 1 year
9%

1 to 2 years
7%

2 to 4 years
12%

4 to 6 years
19%

6 to 8 years
15%

8 to 10 years
34%

Over 10 years
2%

On The Job Training

How much on the job training do you need to perform the job?

None or short demonstration
2%

1 month
9%

1 to 3 months
53%

3 to 6 months
16%

6 months to 1 year
10%

1 to 2 years
0%

2 to 4 years
11%

4 to 10 years
0%

Over 10 years
0%

Should you become one

Best personality type for this career

The Leader

People with this personality likes to start and work on projects. They also like leading people and making many decisions.

The Builder
14%

People with The Builder personality type likes practical and hands-on work. They prefer working with plants, animals, and real-world materials like wood, tools, and machinery.


The Thinker
33%

People with The Thinker personality likes to work with ideas that require an extensive amount of thinking. They prefer work that requires them to solve problems mentally.


The Artist
52%

People with The Artist personality likes to work with designs and patterns. They prefer activities that require self-expression and prefer work that can be done without following a clear set of rules.


The Helper
38%

People with The Helper personality type likes to work with people and in teams. They prefer work that allows them to build relationships with others.


The Leader
100%

People with The Leader personality likes to start and work on projects. They also like leading people and making many decisions.


The Organizer
76%

People with The Organizer personality type likes to follow set procedures and routines. They prefer working with data and details more than with ideas.


You can read more about these career personality types here.

People who are suitable for this job tend to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk-taking and often deal with business.

They also like following set procedures and routines. They like working with data and details more than with ideas.

Take this quiz to see if this is the right career for you.

Work Values

Which values are the most important to a person’s satisfaction for this job?

Achievement
86%

You are someone who is results oriented. You prefer work that allows you to utilize your skills and abilities while at the same time giving you a sense of accomplishment.

Working Conditions
88%

You are someone who values job security, steady employment, and good working conditions. You also prefer work that keeps you busy all the time with something different to do every day.

Recognition
76%

You are someone who values job advancement and leadership roles. You prefer work that receives recognition for the work you do and jobs that are looked up to by others in the company and your community.

Relationships
81%

You are someone who likes to provide a service to others. You prefer a work environment where you can work with your co-workers in a friendly non-competitive environment.

Support
71%

You are someone who values a company that stands behind their employees. You prefer a work environment where everyone is treated fairly and is being supported by the company.

Independence
81%

You are someone who likes to work on your own and make your own decisions. You prefer work that requires little supervision and are allowed to try out your own ideas.

FAQ


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