Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
Marketing Managers with little to no experience tend to make between $69840 and $95770 while the more experienced ones can earn over $181780 per year.
|Top 5 paying states||Hourly||Annual|
One of the easiest ways to increase your salary as a Marketing Manager is to move to a higher paying state like NY. Right now, the highest paying states for Marketing Managers are NY, NJ, VA, CO and CA.
However, a higher pay at NY doesn’t guarantee that you will make more because the living expenses at NY might be twice as high than where you are currently at now.
Three other factors that can increase your salary as a Marketing Manager is the degree you hold, the industry you work in, and lastly the company you work for.
We asked other Marketing Managers what degree they had when they got the job and most of them said they had a Bachelor’s Degree followed by a Master’s Degree.
Other than that, we also asked them what did they major in and here are the most popular majors that came up.
|Consumer Merchandising/Retailing Management|
|Apparel and Textile Marketing Management|
|Pharmaceutical Marketing and Management|
|Marketing/Marketing Management, General|
Pros and Cons
Here are some of the pros and cons of being a Marketing Manager.
|Suitable for people who likes to start and carry out projects|
|Suitable for people who wants job security and a good working condition|
|This career is perfect for people who love to work indoors.|
|One of the highest paid careers in the world|
|Not suitable for people who likes practical and hands-on work|
|It is hard to get into this career. A considerable amount of work-related skill, knowledge, or experience is required for this career.|
|Long working hours (More than 40 hours per week)|
What is the job like
70% of Marketing Managers said they were satisfied with their job and 44% said they feel like their job is making other people’s lives better.
Working experience from Anne Brown Source: Quora
Since I was one for many years, I’ll lead you down the path to hell… no, I’m joking, but it did get boring.
I was marketing manager for the largest architectural company in CT, which is saying a lot. The staff increased from 25 to 250 during the time I worked there, so I was very good at what I did.
To get a foot in the door, you need to be either an expert or degree in the field you want to be a marketing manager AND be able to write proposals, marketing materials, and develop the format for interviews for the company.
While I’d worked for construction firms to pay my way through college, and my husband is an engineer, I didn’t have the technical expertise of an architect.
What I offered that others couldn’t was an ability to turn out proposal after proposal at a fantastic rate, make them interesting enough so that we’d move up to the interview stage, and then develop interview materials of interest to the clients. A prior job as a marketing coordinator at a mostly engineering firm (with some architects) gave me familiarity with the strictly formatted forms to apply for large government jobs (the 255/254).
You MUST be verbally fluent and you cannot ever suffer from writer’s block. You don’t have to be tremendously creative, but there is a fixed deadline with date and hour for proposals, and anything received after that time will go into the trash or be returned.
That isn’t to say you have to be a smooth talker. I was pathologically shy and got panic attacks when speaking in front of groups, although I led the marketing meetings once a week with senior partners.
You have to have the perception to know what your clients are looking for, and what will frighten them. We designed buildings for school building committees composed of laypeople in small towns; we also designed huge, complex additions onto teaching hospitals.
When I first started, the president of the firm said “Money doesn’t make that much difference to people. They’ll pay extra to use us as the designer.” I sat there with my mouth hanging open but snapped it shut to correct him. At that time, they were failing, and no one was running after them.
“Cooper [not his real name],” I said, “Money is the FIRST thing most people worry about.”
The other partners, most of whom detested each other not so secretly, smirked. I felt like I was in the Emperor Has No Clothes.
The money was good, and I was treated fairly respectfully. It finally got so boring the minute I picked up a request for proposals, I’d start scratching my arms until they bled.
I’d always wanted to be a doctor, but it was a little late for that, so I did one step better: I became a nurse. Facing life and death, dealing with people who had been so badly treated, seeing the underbelly of life–THAT let me lose all my phobias about public speaking, heights, etc. I knew what there was to be afraid of, and public speaking wasn’t on the list.
Good luck, if that’s what you want to do. Practice writing. It was interesting for the first 7 years.
Is this right for me
You can read more about these career personality types here.
People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business..
They also like following set procedures and routines. They like working with data and details more than with ideas.
Related career information
Marketing Managers job description, Marketing Managers salary, Marketing Managers information, what is the job of a Marketing Manager like, pros and cons about Marketing Managers, colleges and universities for Marketing Managers, is Marketing Managers the right career for me, careers in Management
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