Salary, Job Description, How To Become One, and Quiz
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Marketing Managers
Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Table of contents
What they do
Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
Typical day
On a daily basis, Marketing Managers identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. They formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
A typical day for a Marketing Manager will also include:
- Consult with product development personnel on product specifications such as design, color, or packaging.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments, and monitoring market trends.
Other responsibilities
Besides their typical day, Marketing Managers also advise businesses or other groups on local, national, or international factors affecting the buying or selling of products or services. They may also recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
On a weekly to monthly basis, Marketing Managers consult with product development personnel on product specifications such as design, color, or packaging. They might also compile lists describing product or service offerings.
In addition, they develop pricing strategies, balancing firm objectives and customer satisfaction.
Although specific duties may vary, many of them consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
To some Marketing Managers, it is also their responsibility to consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
What is the job like
Job satisfaction
Is this job meaningful
70% said they were satisfied with their job and 44% said they found their job meaningful.
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Pros
Suitable for people who like to start and carry out projects.
Suitable for people who wants job security and a good working condition.
This career is perfect for people who love to work indoors.
One of the highest-paid careers in the world.
Cons
Not suitable for people who like practical and hands-on work.
It is hard to get into this career. A considerable amount of work-related skill, knowledge, or experience is required for this career.
Long working hours (More than 40 hours per week).
How much do they make
Average salary
Average hourly wage
Entry-level Marketing Managers with little to no experience can expect to make anywhere between $74,620 to $101,690 per year or $36 to $49 per hour.
| Salary by experience | Annual | Hourly |
|---|---|---|
| Highest (Top 10%) | $208,000+ | $100+ |
| Senior (Top 25%) | $191,760 | $92 |
| Median | $142,170 | $68 |
| Junior (Bottom 25%) | $101,690 | $49 |
| No experience (Bottom 10%) | $74,620 | $36 |
This table shows the top 10 highest paying industries for Marketing Managers based on their average annual salary.
| Salary by industry | Annual | Hourly |
|---|---|---|
| Cable and Other Subscription Programming | $200240 | $96.27 |
| Other Information Services | $185470 | $89.17 |
| Aerospace Product and Parts Manufacturing | $185250 | $89.06 |
| Scientific Research and Development Services | $184950 | $88.92 |
| Oil and Gas Extraction | $183240 | $88.10 |
| Securities, Commodity Contracts, and Other Financial Investments and Related Activities | $183070 | $88.01 |
| Support Activities for Mining | $178710 | $85.92 |
| Computer and Peripheral Equipment Manufacturing | $178460 | $85.80 |
| Insurance and Employee Benefit Funds | $176070 | $84.65 |
| Accounting, Tax Preparation, Bookkeeping, and Payroll Services | $174070 | $83.69 |
View more salary by industries here.
Where can they work
Where can Marketing Managers work? Here is a table showing the top 10 largest employers of Marketing Managers including the average salary in that industry.
| Employers | Total Employed | Annual Salary | Hourly Wages |
|---|---|---|---|
| Management of Companies and Enterprises | 38180 | $161070 | $77.44 |
| Computer Systems Design and Related Services | 20030 | $171020 | $82.22 |
| Management, Scientific, and Technical Consulting Services | 19420 | $153040 | $73.58 |
| Advertising, Public Relations, and Related Services | 8960 | $161360 | $77.58 |
| Credit Intermediation and Related Activities | 8290 | $153360 | $73.73 |
| Software Publishers | 7370 | $167500 | $80.53 |
| Other Information Services | 7130 | $185470 | $89.17 |
| Professional and Commercial Equipment and Supplies Merchant Wholesalers | 6770 | $154640 | $74.35 |
| Insurance Carriers | 6440 | $160030 | $76.94 |
| Securities, Commodity Contracts, and Other Financial Investments and Related Activities | 6350 | $183070 | $88.01 |
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What is the work day like
Working hours
Working schedule
How often do you use email in this job?
Telephone
How often do you have telephone conversations in this job?
Group discussions
How often do you have group discussions in this job?
Public speaking
How often does this job require you to do public speaking?
Level of competition
How much competitive pressure is in this job?
What is the work environment like
Office-style environment
Indoors in an environmentally controlled condition
Warehouse-style environment
Indoors in a non-controlled environmental condition such as a warehouse
Outdoors
Outdoors exposed to all weather conditions
Outdoors – Under Cover
Outdoors but under cover (e.g. structure with roof but no walls)
How to become one
Difficulty to become one
Required level of education
What level of education do you need to perform the job?
Relevant majors
Hospitality and Recreation Marketing Operations
Marketing/Marketing Management
Marketing Research
International Marketing
Digital Marketing
Pharmaceutical Marketing and Management
Apparel and Textile Marketing Management
Consumer Merchandising/Retailing Management
Relevant work experience
How much related work experience do you need to get hired for the job?
On The Job Training
How much on the job training do you need to perform the job?
Should you become one
Best personality type for this career
People with this personality likes to start and work on projects. They also like leading people and making many decisions.
People with The Builder personality type likes practical and hands-on work. They prefer working with plants, animals, and real-world materials like wood, tools, and machinery.
People with The Thinker personality likes to work with ideas that require an extensive amount of thinking. They prefer work that requires them to solve problems mentally.
People with The Artist personality likes to work with designs and patterns. They prefer activities that require self-expression and prefer work that can be done without following a clear set of rules.
People with The Helper personality type likes to work with people and in teams. They prefer work that allows them to build relationships with others.
People with The Leader personality likes to start and work on projects. They also like leading people and making many decisions.
People with The Organizer personality type likes to follow set procedures and routines. They prefer working with data and details more than with ideas.
You can read more about these career personality types here.
People who are suitable for this job tend to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk-taking and often deal with business.
They also like following set procedures and routines. They like working with data and details more than with ideas.
Take this quiz to see if this is the right career for you.
Work Values
Which values are the most important to a person’s satisfaction for this job?
You are someone who is results oriented. You prefer work that allows you to utilize your skills and abilities while at the same time giving you a sense of accomplishment.
You are someone who values job security, steady employment, and good working conditions. You also prefer work that keeps you busy all the time with something different to do every day.
You are someone who values job advancement and leadership roles. You prefer work that receives recognition for the work you do and jobs that are looked up to by others in the company and your community.
You are someone who likes to provide a service to others. You prefer a work environment where you can work with your co-workers in a friendly non-competitive environment.
You are someone who values a company that stands behind their employees. You prefer a work environment where everyone is treated fairly and is being supported by the company.
You are someone who likes to work on your own and make your own decisions. You prefer work that requires little supervision and are allowed to try out your own ideas.
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