Public Relations and Fundraising Managers: Salary, Job Description, How To Become One, and Quiz

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Job description

Public Relations and Fundraising Managers plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

  • Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Develop and maintain the company’s corporate image and identity, which includes the use of logos and signage.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
Read more about what does a Public Relations and Fundraising Manager really do at work and what is it like being and working as one.



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Salary

Average salary
$131570 per year

Average hourly wage
$63 per hour


PR Managers with little to no experience tend to make between $64250 and $84120 while the more experienced ones can earn over $158760 per year.

Top 5 paying statesHourlyAnnual
DC$90$188,050
NY$80$167,330
VA$79$163,680
NJ$79$163,560
RI$74$153,480

One of the easiest ways to increase your salary as a Public Relations and Fundraising Manager is to move to a higher paying state like DC. Right now, the highest paying states for PR Managers are DC, NY, VA, NJ and RI.

However, a higher pay at DC doesn’t guarantee that you will make more because the living expenses at DC might be twice as high than where you are currently at now.

Three other factors that can increase your salary as a Public Relations and Fundraising Manager is the degree you hold, the industry you work in, and lastly the company you work for.


Requirements

Recommended degree level
Bachelor’s Degree

We asked other PR Managers what degree they had when they got the job and most of them said they had a Bachelor’s Degree followed by a College Certificate.

Other than that, we also asked them what did they major in and here are the most popular majors that came up.

Public Relations, Advertising, and Applied Communication
Public Relations/Image Management
Read more about how to become a Public Relations and Fundraising Manager and the degree, training and education you need.

Pros and Cons

Here are some of the pros and cons of being a Public Relations and Fundraising Manager.

PROS
Suitable for people who likes to start and carry out projects
Suitable for people who wants job security and a good working condition
This career is perfect for people who love to work indoors.
One of the highest paid careers in the world
CONS
Not suitable for people who likes to solve problems mentally
It is hard to get into this career. A considerable amount of work-related skill, knowledge, or experience is required for this career.
Long working hours (More than 40 hours per week)

What is the job like

Job satisfaction
73%

Is this job meaningful
65%


73% of PR Managers said they were satisfied with their job and 65% said they feel like their job is making other people’s lives better.


Is this right for me

Best personality for this career
The Entrepreneurs and The Artists

You can read more about these career personality types here.

People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business..

They also like working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.




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