Day in the life of
Marketing Executive – Jordan Rolf
A Marketing Executive is involved in a collective role that essentially evolves around marketing projects to support a brand. The role is demanding and will include you juggling numerous tasks throughout the day.
Most mornings will start off with me checking my emails to action anything urgent. Epos Now, is a global organization so I will find many of the emails coming in overnight are from America. I will then work on anything outstanding projects which can include, Social Media Content, SEO work, Backlinking, and a whole load more. The Marketing meeting then has a meeting once a week where we set out our goals and talk about our progress. This is crucial to the running of any successful department as communication must be kept on top of to maintain our high standard of work.
From there, I will take onboard any comments made in the meeting and see how is best to action them. Assuring the website is running smoothly is key for us so anytime spent on checking the website is extremely worthwhile. From there I will work on any projects I have been asked to carry out to help improve our traffic. Online campaigns are amazing to do as they are so measurable given the amount of information you gain through analytics Throughout the day I’m monitoring my emails in order to respond to any colleagues as soon as they require. This is another great way to improve workflow and therefore drives results forward. When the day is coming to an end, I check my final emails and ensure everyone is caught up and responded to.
Pros: There are many pros to the role of a Marketing Executive, one of them being the variation of projects you get to work on from a day-to-day basis. It keeps the role extremely fresh and exciting which is a great motivation to work harder whilst learning and developing a wide range of new skills. In relation to this, you also find yourself working between some departments which allows you to meet new people and develop skills across a variety of places within the workplace.
Cons: For cons, they are truly few and far between. One that can sometimes become apparent is the balancing of work. You are usually working on multiple projects at once which can sometimes be difficult to juggle. My advice would be to keep a chronological list of the projects you are working on and complete them to the best of your ability within the deadline given.
The role is exciting and fast-paced and you will never have a dull day on the job.
plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.