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Public Relations Specialists
Other names for this job might include Account Executive, Account Supervisor, Audience Coordinator, Campaign Manager, Communications Director, Communications Manager, Communications Specialist, Community Relations Manager, Concert Promoter, Consumer Advocate
- $65830Salary
- 69%Job satisfaction
- Quite HardBecoming one
- MediumJob growth
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PR Specialists: Know It All In 1 Minute
Table of Contents
In this career summary, you will find out what the job of A PR Specialist is about and what it is like.
After reading this, you will have a good idea on what the job is about and decide if this is the right career for you.
Job description
Public Relations Specialists engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization’s accomplishments, agenda, or environmental responsibility.
Become one
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PR Specialists with little to no experience tend to make between $31690 and $41520 while the more experienced ones make over $78340 per year.
| Top 5 paying states | Hourly | Annual |
|---|---|---|
| DC | $47.01 | $97790 |
| VA | $38.02 | $79080 |
| CA | $37.13 | $77220 |
| NY | $34.22 | $71180 |
| CT | $33.46 | $69610 |
1 of the easiest ways to increase your salary as A PR Specialist is to move to a higher paying state like DC. Right now, the highest paying states for PR Specialists are DC, VA, CA, NY and CT.
However a higher pay at DC doesn’t guarantee that you will make more because the living expenses at DC might be 2x higher than where you are currently at now.
3 other factors that can increase your salary as A PR Specialist is the degree you hold, the industry you work in and lastly the company you work for (bigger companies like the Fortune 500 companies tend to pay more).
Requirements
We asked other PR Specialists what degree they had when they got the job and most of them said they had a Bachelors degree followed by Master’s degree.
Other than that we also asked them what did they major in and here are the most popular majors that came up.
| Communication, General |
| Speech Communication and Rhetoric |
| Public Relations, Advertising, and Applied Communication |
| Public Relations/Image Management |
| Political Communication |
Another popular question from our readers is what makes A PR Specialist successful or would they be good in this career.
Well, we found that most successful PR Specialists have these 5 skillsets.
| Active Listening |
| Speaking |
| Writing |
| Social Perceptiveness |
| Coordination |
In addition to that, 1 common characteristic among successful PR Specialists is they are good at Integrity. Here are the top 5 common characteristics.
| Integrity |
| Attention to Detail |
| Persistence |
| Dependability |
| Cooperation |
Pros and Cons
Here are some reasons why you should and shouldn’t choose A PR Specialist as your career.
| PROS |
|---|
| Suitable for people who likes to start and carry out projects |
| Suitable for people who values achievements and are resultsoriented |
| This career is perfect for people who love to work indoors. |
| Very good salary |
| CONS |
|---|
| Not suitable for people who likes practical and handson work |
| It is hard to get into this career. A considerable amount of workrelated skill, knowledge, or experience is required for this career. |
| Long working hours (More than 40 hours per week) |
There will be pros and cons for all jobs. The point is how much do the pros outweigh the cons to you.
A pro to you might be a con to Bob. A pro to Bob might be a con to you. We suggest reading about this career framework that can help you to find out what type of careers are right for you.
What is the job like
On a normal working week Public Relations Specialists work More than 40 hours per week.
69% of PR Specialists said they were satisfied with their job and 52% said they feel like their job is making other people’s lives better.
Is this right for me
You can read more about these career personality types here.
People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.
They also like working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
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Related to Public Relations Specialists Career Information
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Additional resources
http://www.bls.gov/OOH/media-and-communication/public-relations-specialists.htmhttp://www.prsa.org/
http://prssa.org/
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