I work with emerging musicians to gain them press and visibility around their new releases.

A typical day depends a lot on where we are at in the life of the campaign, so while my duties change as a campaign evolves, on any given day I can expect to be doing some combination of putting together strategy for the client (this could be pitch strategy, messaging strategy, etc), doing an audit and feedback of their social media and offering suggestions and solutions for building engagement, fielding requests from the client or press, and of course, seeking out and crafting the stories and angles that we’ll pitch to the media.

At the core of my job in public relations, it’s all about relationship building, so I spend a lot of time connecting with not only potential clients but press, managers, labels, festival founders, anyone and everyone. You never know who will make for a great collaboration or connection.

Then, it’s a whole lot of emails. Emails to clients, emails to pitch our clients to press, to set up opportunities for clients or ourselves, and so on.

Pros

I absolutely love that we get to work with creatives who have a vision for the world. It’s amazing to be around people who are fired up to change the world and impact lives. That’s easily the biggest pro. I also get to work from home since this is my company, which means I get to hang out with my dog all day and have total control over my schedule.

Cons

The cons are that you have to really be prepared to constantly hustle. The music industry isn’t an easy one. There can be really high turnover with writers (and in general in this industry), so you have to be on top of that, always building relationships, and always paying attention to what’s happening. Also, managing expectations. Sometimes a client will come to us and want to be in Rolling Stone, despite not being at that point yet, and they’ll want it all for a $500 budget. So, you have to really be prepared to manage expectations and not get caught in the trap of a scarcity mindset that can run through the industry.

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