Day in the life of
Advertising Manager – Dana Sidberry
I own Motivation Marketing Firm and we will celebrate 11 years in business in August, surviving our second economic crisis while serving small to mid-size businesses. In other words, we’ve seen a lot, especially in the marketing and advertising world.
I enjoy my work in managing advertising for our clients. It can be thrilling when we are able to stay within budgetary constraints while being able to include add-ons or bonuses along with their investment. In these times, we are able to amplify the client’s investment simply due to the demand curve so its a prime time to buy-in. The downside is in the given economic state, many business owners are worried about investing and make decisions based on fear not realizing that no matter what, your business must stay visible for your customers.
A typical day for us is being contacted by our clients to advise of advertising interests. We then educate them on availability, any current promotions we are aware of, and how we can support them. From then on, we start to make magic happen by contacting our respective media providers and in negotiations on our client’s behalf.
My favorite part of being an advertising manager is watching all facets of the campaign come together, seeing/hearing the advertisement and working closely with the client to determine the performance of the campaign.
Understanding that there are a lot of elements that go into a successful advertising campaign and being able to educate your client on that fact alone. Simply put, some get it and some don’t but it is your job to support them through the process the entire time from start to finish.
plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.