Day in the life of
PR Specialist – Janae Robinson
My name is Janae Robinson and I work for Posh Virtual Receptionists, I began as a virtual receptionist and am now the PR Specialist. Posh is a telecommunications company that will handle calls for businesses so they can focus on work instead of constantly answering the phone.
My Typical Day
I usually start my day by checking in on all our social media accounts to make sure all scheduled content was posted correctly and on time. I also check to see if anybody has reached out with a question or concern. I then monitor any activity and engagements with our posts to see what our audience is most interested in. I will then shift to any ad campaigns we have running on our social accounts to analyze how it is behaving and what results, if any, it’s yielding.
Most days I will send out review requests, I keep a list of all active accounts and I reach out to ask them to share their feedback of our services on a review platform.
My day can then shift to creating visual content such as social media posts, brochures, or eBooks as needed. Or I may shift to working on our SEO to increase our brand credibility, this includes keyword research and link building. Other than these tasks the marketing manager will ask for my assistance with various tasks as needed.
The pros of this job is that our company is employee-owned, telecommunications companies that allow their employees to have a stake will typically see employees who truly care, as the success of the company means success for them as well.
The cons are that holidays are a requirement of the job but as you work your way up you may eventually earn those days off.
Advice for students looking to get into PR
I would recommend they do thorough research on the brand they are applying for, to be the “public voice” for a company you need to have a solid understanding of what they do, their company history, and their values so you can effectively communicate that with their audience. Once you have that knowledge handy you should be prepared to pitch yourself and explain why you are the best fit. Whether it’s your creativity, problem-solving skills, or attention to detail you need to identify a trait that potential employers will respond to and could use more of in their marketing and PR efforts.
Before deciding to work in PR for a telecommunications company you should make sure your availability is open enough to accommodate their works hours as these companies are typically 24/7 services and clients can reach out to you outside of normal work hours. Your customer service skills should also be up to par as this is a B2B industry, and smart business owners know what good customer service should look like. They will expect it from you so they can trust your company will provide it to their customers as well. Having strong verbal and written communication skills is a must.
promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.