Search Marketing Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Assist in setting up or optimizing analytics tools for tracking visitors’ behaviors.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
SEM Strategists with little to no experience tend to make between $47350 and $66410 while the more experienced ones can earn over $117070 per year.
|Top 5 paying states||Hourly||Annual|
One of the easiest ways to increase your salary as a Search Marketing Strategist is to move to a higher paying state like DC. Right now, the highest paying states for SEM Strategists are DC, MD, NH, VA and CA.
However, a higher pay at DC doesn’t guarantee that you will make more because the living expenses at DC might be twice as high than where you are currently at now.
Three other factors that can increase your salary as a Search Marketing Strategist is the degree you hold, the industry you work in, and lastly the company you work for.
We asked other SEM Strategists what degree they had when they got the job and most of them said they had a Bachelor’s Degree followed by an Associate’s Degree.
Other than that, we also asked them what did they major in and here are the most popular majors that came up.
|Computer and Information Sciences, General|
|Data Processing and Data Processing Technology/Technician|
|Information Technology Project Management|
Pros and Cons
Here are some of the pros and cons of being a Search Marketing Strategist.
|Suitable for people who likes to start and carry out projects|
|Suitable for people who values achievements and are results-oriented|
|This career is perfect for people who love to work indoors.|
|Very high salary (top 25% highest paid careers)|
|Not suitable for people who likes practical and hands-on work|
|It is hard to get into this career. A considerable amount of work-related skill, knowledge, or experience is required for this career.|
|Long working hours (More than 40 hours per week)|
What is the job like
70% of SEM Strategists said they were satisfied with their job and 46% said they feel like their job is making other people’s lives better.
Is this right for me
You can read more about these career personality types here.
People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business..
They also like working with ideas, and require an extensive amount of thinking. They like searching for facts and figuring out problems mentally.
Related career information
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