Search Marketing Strategists: Salary, Job Description, How To Become One, and Quiz

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SEM Strategists career information
pros and cons of being a Search Marketing Strategist

Search Marketing Strategists

employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

$93350
Salary
70%
Job Satisfaction
Hard
Becoming One
Low
Job Growth
Suitable Personality

Search Marketing Strategists

Salary, Job Description, How To Become One, and More


In this career summary, you will find out what the job of a Search Marketing Strategist is about and what it is like.

After reading this, you will have a good idea on what the job is about and decide if this is the right career for you.



Job description

Search Marketing Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.


    Read more about what does a Search Marketing Strategist really do at work and what is it like being and working as one.




    Become one

    schools for SEM Strategists

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    Salary

    Average salary
    $93350 per year

    Average hourly wage
    $45 per hour


    SEM Strategists with little to no experience tend to make between $47350 and $66410 while the more experienced ones can earn over $117070 per year.

    Top 5 paying statesHourlyAnnual
    DC$57$117,540
    MD$54$113,330
    NH$54$112,440
    VA$51$105,270
    CA$50$103,270

    One of the easiest ways to increase your salary as a Search Marketing Strategist is to move to a higher paying state like DC. Right now, the highest paying states for SEM Strategists are DC, MD, NH, VA and CA.

    However a higher pay at DC doesn’t guarantee that you will make more because the living expenses at DC might be twice as high than where you are currently at now.

    Three other factors that can increase your salary as a Search Marketing Strategist is the degree you hold, the industry you work in and lastly the company you work for.



    Requirements

    Recommended degree level
    Bachelor’s Degree

    We asked other SEM Strategists what degree they had when they got the job and most of them said they had a Bachelor’s Degree followed by an Associate’s Degree.

    Other than that, we also asked them what did they major in and here are the most popular majors that came up.

    Computer and Information Sciences, General
    Data Processing and Data Processing Technology/Technician
    Information Science/Studies
    Computer Science
    Information Technology Project Management

    Read more about how to become a Search Marketing Strategist and the degree, training and education you need.



    Pros and Cons

    Here are some of the pros and cons of being a Search Marketing Strategist.

    PROS
    Suitable for people who likes to start and carry out projects
    Suitable for people who values achievements and are results-oriented
    This career is perfect for people who love to work indoors.
    Very high salary (top 25% highest paid careers)
    CONS
    Not suitable for people who likes practical and hands-on work
    It is hard to get into this career. A considerable amount of work-related skill, knowledge, or experience is required for this career.
    Long working hours (More than 40 hours per week)



    What is the job like

    Job satisfaction
    70%

    Is this job meaningful
    46%


    70% of SEM Strategists said they were satisfied with their job and 46% said they feel like their job is making other people’s lives better.



    Is this right for me

    Best personality for this career
    The Entrepreneurs and The Thinkers


    You can read more about these career personality types here.

    People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business..

    They also like working with ideas, and require an extensive amount of thinking. They like searching for facts and figuring out problems mentally.



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