.jpg)
Search Marketing Strategists
Other names for this job might include Channel Supervisor, Digital Marketing Strategist, Digital Strategist, Director of Audience Generation, Search, & Analytics, Director of Online Marketing Strategy & Performance, Director of Search Engine Optimization (Director of SEO), Director, Search Marketing Strategies, E-commerce Specialist, E-commerce Strategist, Ecommerce Marketing Manager
- $87310Salary
- 70%Job satisfaction
- Quite HardBecoming one
- LowJob growth
B+
SEM Strategists: Know It All In 1 Minute
Table of Contents
In this career summary, you will find out what the job of A SEM Strategist is about and what it is like.
After reading this, you will have a good idea on what the job is about and decide if this is the right career for you.
Job description
Search Marketing Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Assist in setting up or optimizing analytics tools for tracking visitors’ behaviors.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Become one
Interested in becoming A SEM Strategist? Find the right schools that can help you to become one. This service is free thanks to our sponsors.
Click to start becoming a Search Marketing StrategistSalary
SEM Strategists with little to no experience tend to make between $45320 and $64550 while the more experienced ones make over $108510 per year.
| Top 5 paying states | Hourly | Annual |
|---|---|---|
| DC | $54.43 | $113210 |
| MD | $50.01 | $104020 |
| VA | $48.45 | $100770 |
| CT | $46.7 | $97130 |
| CA | $46.01 | $95710 |
1 of the easiest ways to increase your salary as A SEM Strategist is to move to a higher paying state like DC. Right now, the highest paying states for SEM Strategists are DC, MD, VA, CT and CA.
However a higher pay at DC doesn’t guarantee that you will make more because the living expenses at DC might be 2x higher than where you are currently at now.
3 other factors that can increase your salary as A SEM Strategist is the degree you hold, the industry you work in and lastly the company you work for (bigger companies like the Fortune 500 companies tend to pay more).
Requirements
We asked other SEM Strategists what degree they had when they got the job and most of them said they had a Bachelors degree followed by Associates degree.
Other than that we also asked them what did they major in and here are the most popular majors that came up.
| Computer and Information Sciences, General |
| Data Processing and Data Processing Technology/Technician |
| Information Science/Studies |
| Computer Science |
| Information Technology Project Management |
Another popular question from our readers is what makes A SEM Strategist successful or would they be good in this career.
Well, we found that most successful SEM Strategists have these 5 skillsets.
| Reading Comprehension |
| Speaking |
| Complex Problem Solving |
| Active Listening |
| Critical Thinking |
In addition to that, 1 common characteristic among successful SEM Strategists is they are good at Attention to Detail. Here are the top 5 common characteristics.
| Attention to Detail |
| Dependability |
| Analytical Thinking |
| Initiative |
| Persistence |
Pros and Cons
Here are some reasons why you should and shouldn’t choose A SEM Strategist as your career.
| PROS |
|---|
| Suitable for people who likes to start and carry out projects |
| Suitable for people who values achievements and are resultsoriented |
| This career is perfect for people who love to work indoors. |
| Very high salary (top 25% highest paid careers) |
| CONS |
|---|
| Not suitable for people who likes practical and handson work |
| It is hard to get into this career. A considerable amount of workrelated skill, knowledge, or experience is required for this career. |
| Long working hours (More than 40 hours per week) |
There will be pros and cons for all jobs. The point is how much do the pros outweigh the cons to you.
A pro to you might be a con to Bob. A pro to Bob might be a con to you. We suggest reading about this career framework that can help you to find out what type of careers are right for you.
What is the job like
On a normal working week Search Marketing Strategists work More than 40 hours per week.
70% of SEM Strategists said they were satisfied with their job and 46% said they feel like their job is making other people’s lives better.
Is this right for me
You can read more about these career personality types here.
People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.
They also like working with ideas, and require an extensive amount of thinking. They like searching for facts and figuring out problems mentally.
How we can help
Start your journey to be A SEM Strategist
Yes, I'm sure
Trusted by over 50,000 fans
[easy-followers title=”” nofollow=”1″ total_type=”text_before” columns=”2″ template=”tinycolor”]Other Careers Like This
Help Others Out
Learn more about SEM Strategists
| Summary (You are here) | |
| Job Description | |
| Salary | |
| Requirements | |
| Is This Right For Me |
Study To Be A SEM Strategist
Related to Search Marketing Strategists Career Information
Search Marketing Strategists job description, Search Marketing Strategists salary, Search Marketing Strategists information, what is the job of a Search Marketing Strategist like, pros and cons about Search Marketing Strategists, colleges and universities for Search Marketing Strategists, is Search Marketing Strategists the right career for me, Quite Hard careers to get into, careers in Computer IT and Mathematics
Additional resources
http://www.bls.gov/ooh/business-and-financial/market-research-analysts.htmhttps://www.casro.org/
http://www.marketingresearch.org/
[schema type=”review” url=”https://www.owlguru.com/” name=”OwlGuru.com” description=”OwlGuru.com is a career and college finder site. We help students to find a career and college that is right for them.” rev_name=”Search Marketing Strategists” rev_body=”SEM Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.” author=”Stanley Tan” user_review=”4.5″ min_review=”1″ max_review=”5″ ]