Day in the life of
Advertising Manager – James Shaw
I work for EposNow and we do all our advertising in-house. I am in charge of the communication between our company and our customers. There is not necessarily a typical day working as an Advertising Manager, they vary a lot. However, most mornings tend to consist of checking emails and signing off anything that may be needed. Then the focus turns to content, this includes PPC, Social Channels, website work, and a whole lot more. Then in the afternoon I may have meetings, perhaps looking over some of the future content we are planning, or in some circumstances legislation to make sure we are following all advertising laws. Then at the end of the afternoon, I’ll speak to the team to ensure all is well and everyone is on track.
There are loads of advantages to being an Advertising Manager. Firstly, it is a great learning opportunity. You are always looking for the next best idea that will work best for you and your company. You also get to do what you love. You can focus time working on your creative projects which is a great incentive. Personally, I cannot think of too many disadvantages at all. One which may impact you however is short deadlines. These can sometimes mean you have to stay on later than usual, but I would not worry too much about this at all as it barely ever happens. Overall, I love my job and believe anyone looking to work within this field would love all I get to do on a day-to-day basis.
plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.