Day in the life of
Marketing Manager – Lydia Beck
I am the Marketing Manager for Visit Carson City, the Destination Marketing Organization for Carson City, Nev.
As the Marketing Manager on a small team, no day is ever the same. My job is to highlight Carson City, Nev. as a desirable destination to visit for travelers across the country all while maintaining our brand image. The facets of my job that take most of my time weekly are managing and curating all organic and paid social media, managing our digital marketing outlets, like Google Ads, and handling all media buying.
It’s also my job to help promote our events, tourism assets, and our city partners, so I meet and spend time out of the office as well, the goal being that we always have the most up-to-date information on what’s happening in Carson City so our visitors are prepared and can have a safe and memorable trip.
The biggest pro of my job is the industry itself. Tourism is an incredible (and fun) industry to be a part of and one that I’m very passionate about. I love that I can help our local businesses and even more when my job takes me out on our trails to showcase the beautiful parts of Carson City. I thrive off of variety and change in life, so the fact that no day is ever the same keeps my job exciting and interesting.
I genuinely find my job to be a lot of fun. But if I had to choose, the only con is that social media is never “off” so distancing myself after hours is key for my personal life. You’ll also find yourself working odd hours occasionally for events, like a 3 a.m. wake-up call for a hot air balloon festival, for example. But I’ve found that the odd and late hours are always worth it and where the best content is created because tourists don’t just visit from nine to five.
plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.