Day in the life of
Marketing Manager – Dana Marchlowitz
I spend a lot of time researching the automotive industry, specific keywords, and search terms finding the pain points for the consumer who is either selling or buying a used car. I then use that data to create as much content as possible between blog posts, social media, and email campaigns. We try to provide content that is useful to our audience and helps them along their journey of selling or buying a used vehicle.
My day-to-day duties involve finding ways to communicate and market our services to current and future customers on all the major social media platforms as well as our blog. Some of my daily activities involve coordinating with our blog writers and approving or revising their submissions. I then publish them on our website to help us rank higher on Google. Researching on Google Analytics and Google Search Console finding top referrers, landing pages, keywords, and phrases, then analyzing what is generating the most traffic. That research then guides me in making the proper revisions to our overall marketing strategy.
I manage a marketing team of two at the moment and help guide them on their daily duties and hopefully inspire as well. We talk a lot about brand awareness and becoming consistent across the board with how we present ourselves on YouTube and social media posts. I believe having a solid brand awareness is key to a successful startup. I also assist in optimizing our technology-driven software to make the user experience as seamless and user-friendly as possible. That involves weekly meetings discussing ways we can improve the user interface.
What are the pros and cons of your job?
Being a Marketing Manager you have to adapt and learn all the latest trends in the industry. With social media playing a big role in your marketing plan you constantly have to be looking for the next best thing to market your brand among multiple platforms. For me, learning new skills is what keeps me going but, if you don’t enjoy having to adapt and learn then this job might not be for you.
Another aspect of marketing that often gets overlooked is ROI, your return on investment. This is especially important to you and your employer and you need to be able to create reports to reflect the work you are putting in. If you don’t enjoy researching and analyzing your progress then it becomes quite difficult to tweak your plan to get the highest ROI. One of the things I enjoy most about marketing is the ability to be creative. Working with images and video to create visuals for your brand allows me to get my right brain working and exercise the creativity in me.
plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.