About this program
A general program that focuses on organizational communication, public relations, and advertising; and that prepares individuals to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research.
Career Opportunities
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PR Specialists
promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
$71940
Bachelor's degree
Strong job growth
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Communications Professors
teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.
$80940
Master's degree
Strong job growth
High job satisfaction
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Fundraisers
organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.
$64550
Bachelor's degree
Strong job growth
High job satisfaction
Personality Match
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PR Managers
plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
$135580
Bachelor's degree
Strong job growth
High job satisfaction
Personality Match
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Advertising Managers
plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
$147560
Bachelor's degree
Personality Match
Related Majors
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Health Communication
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International and Intercultural Communication
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Political Communication
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Sports Communication
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Technical and Scientific Communication
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