Day in the life of
Advertising Manager – Lynn Campbell
Being an Advertising Manager is a fun, exciting, and demanding career choice. Whether a team of 1 or overseeing a team of 20 or more, you wear many different hats and own a significant portion of driving a company’s success.
An Advertising Manager’s biggest role is merging the art and science of marketing to ultimately drive traffic to the store, website, or sales team. In a typical day, you may contribute to an annual strategic plan, execute a promotional campaign, oversee creative development for everything from broadcast to digital, print, and in-store materials, plan and purchase media, negotiate with vendors, work with agency partners, and analyze the performance of media, program offers and content. Your goal is to achieve the highest level of qualified contacts at the lowest possible cost per contact.
The pros of being an Advertising Manager are numerous. Your skillset expands to include expertise in many different aspects of marketing. You see the direct correlation between your marketing efforts and company results. You interact with people from all levels of the company. You help define the company brand and how that is presented to consumers.
There can be cons as well. Multi-tasking so many different elements may prove difficult for some. You need to work both your left and right brain – be very creative yet very analytical at the same time. You must see the big picture and get into the details. And you should remain calm and in control amid the chaos.
Being a successful Advertising Manager positions you to advance to a variety of different roles. Depending on the size of the company, that could include becoming a Senior Product Marketing Manager responsible for a single product or line of goods, a Branding Manager dedicated to defining the brand and the standards of bringing that brand to life, or a Marketing Director overseeing the entire marketing effort of the organization.
plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.