Day in the life of
Marketing Manager – Jared Kernodle
I am the VP of Partner Acquisition and Global Payments Integrated, a finance and technology company. My day to day is always something new, but some of my goals include analyzing sales, marketing revenues, and cost synergies for larger mergers, along with spearheading smaller-scale technology acquisitions. I oversee the account-based marketing strategy we have in place, PPC campaigns, SEO, and additional marketing efforts for the company. Also, I lead the business development team, build product road maps, help build integrated technology solutions and monitor the development and integration for payment processing architecture.
The tech industry is always evolving and growing and it’s exciting to be apart of a fast-paced environment. I enjoy helping businesses create a seamless experience for their customers through our contactless technology solutions, especially in the current pandemic landscape we’ve been in. One challenge that you face being in the tech industry is that although the industry is always evolving, you must evolve with it. Some people find it difficult to do so, and if that is the case, this industry would not be the right fit for you. You must be willing to adapt to change and grow quickly and while that can be a strength for people, it can be a weakness for others.
plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.