Public Relations/Image Management

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About this program

A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.

Career Opportunities

PR Specialists

Janae Robinson from Posh Virtual Receptionists
Elena Sergova from Fantastic Services
Natalie Bickel from Brielle Cotterman Media
3 reviews
promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
$71940
Bachelor's degree
Strong job growth
Personality Match

Interest Match

Communications Professors

Heather Hayes, MA from Pace University
Kirk Hazlett from The University of Tampa
2 reviews
teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.
$80940
Master's degree
Strong job growth
High job satisfaction
Personality Match

Interest Match

Fundraisers

organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.
$64550
Bachelor's degree
Strong job growth
High job satisfaction
Personality Match


PR Managers

Angela Mastrogiacomo from Muddy Paw PR
Morgan Oliveira from Grounded, Etc.
2 reviews
plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
$135580
Bachelor's degree
Strong job growth
High job satisfaction
Personality Match

Advertising Managers

Paul Romancsak from Flipsnack
James Shaw from EposNow
Charlie Worrall from Imaginaire Digital
Dana Sidberry from Motivation Marketing Firm
Jack Story from Assured Marketing
14 reviews
plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
$147560
Bachelor's degree
Personality Match


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Radio and Television

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Publishing

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A general program that focuses on organizational communication, public relations, and advertising; and that prepares individuals to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research.

Organizational Communication

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