Day in the life of
Advertising Manager – Erick Hernandez
Being an advertising manager in the Cannabis/Hemp industry consists of more than just creating eye-catching content. It involves staying up to date with federal, state, and local laws on what can and cannot be advertised and promoted. At the beginning of every week, I find myself researching all 50 states’ laws to make sure I am up to date and in full compliance. On all other days, I exert my talent in producing professional advertisements and content, developing and promoting product sales, and most importantly staying engaged with the Cannabis Community on many different social media platforms.
The pros of working as an advertising manager for CannaMAZE or even in the cannabis industry is more of a question, who wouldn’t want to work surrounded by cannabis? I really find it exciting working with a plant and seeing the mass amount of people who enjoy it. Also, by producing advertisements and content I am able to really bring the thoughts from outside the box into reality.
Some of the cons of working in the cannabis industry is the stringent regulations and limitations when it comes to advertising Cannabis/Hemp. Because Cannabis is considered a regulated good it goes against many companies’ community guidelines. Therefore, what you can and cannot say or post is very limited because you run the risk of having your social media accounts taken down. Sometimes, your art or voice is limited as well which makes being creative to reach a larger audience is much tougher vs a nonregulated industry.
Nonetheless, it is very rewarding to see how many people really want to engage and compliment the advertisements I produce on a daily basis.
plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.