I work at a smaller company, but here’s what it’s like to be an advertising manager. One of the biggest things I do is plan advertising campaigns and decide where we will be executing them. At this point, for the most part, that involves social media. But we’re a growing company, so I’m also involved in any of the hiring or staffing as far as the advertising department is concerned. As we bring more folks on I’ll be very much involved in that process. And once our advertising campaign is ready to go, I’ll review it and make any changes or adjustments as I see fit. Also, once an advertising campaign is up and running and then when it concludes – I’ll analyze all of the data as far as the results of the campaign, and figure out ways to make the next one even better, or if we need to move in a different direction.

Fitness Copywriter – David Sautter

Top Fitness Magazine

My days usually involve some combination of the following: Discovery calls with clients who own fitness businesses (e.g., gyms, supplement stores, web … Read More

PR Specialist – Janae Robinson

Posh Virtual Receptionists

My name is Janae Robinson and I work for Posh Virtual Receptionists, I began as a virtual receptionist and am now the PR Specialist. Posh is a telecom … Read More

Digital Marketing Strategist – Peter Kim

Immenseo

The job of a Search Marketing Strategist requires constant research and provides an opportunity to be a constant problem solver. For me, I start my da … Read More

Marketing Manager – Janine Hornsby

Marshall Centre part of Marshall of Cambridge

I’m the Marketing Manager at Marshall Centre. I think when we think about roles in aerospace we can sometimes forget that it is not just about enginee … Read More