Advertising and Promotions Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
- Assist with annual budget development.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Advertising and Promotions Managers with little to no experience tend to make between $57150 and $82200 while the more experienced ones can earn over $163370 per year.
|Top 5 paying states||Hourly||Annual|
One of the easiest ways to increase your salary as an Advertising and Promotions Manager is to move to a higher paying state like NY. Right now, the highest paying states for Advertising and Promotions Managers are NY, NJ, WA, GA and PA.
However, a higher pay at NY doesn’t guarantee that you will make more because the living expenses at NY might be twice as high than where you are currently at now.
Three other factors that can increase your salary as an Advertising and Promotions Manager is the degree you hold, the industry you work in, and lastly the company you work for.
We asked other Advertising and Promotions Managers what degree they had when they got the job and most of them said they had a Bachelor’s Degree followed by a High School Diploma.
Other than that, we also asked them what did they major in and here are the most popular majors that came up.
|Public Relations, Advertising, and Applied Communication|
|Public Relations/Image Management|
|Marketing/Marketing Management, General|
Pros and Cons
Here are some of the pros and cons of being an Advertising and Promotions Manager.
|Suitable for people who likes to start and carry out projects|
|Suitable for people who values achievements and are results-oriented|
|This career is perfect for people who love to work indoors.|
|One of the highest paid careers in the world|
|Not suitable for people who likes practical and hands-on work|
|It is hard to get into this career. A considerable amount of work-related skill, knowledge, or experience is required for this career.|
|Long working hours (More than 40 hours per week)|
What is the job like
69% of Advertising and Promotions Managers said they were satisfied with their job and 30% said they feel like their job is making other people’s lives better.
Is this right for me
You can read more about these career personality types here.
People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business..
They also like working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Related career information
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