Marketing Managers: Salary, Job Description, How To Be One and More

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Marketing Managers career information
pros and cons of being a Marketing Manager

Marketing Managers

plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

$147240
Salary
70%
Job Satisfaction
Hard
Becoming One
Medium
Job Growth
Suitable Personality

Marketing Managers

Salary, Job Description, How To Be One and More


In this career summary, you will find out what the job of a Marketing Manager is about and what it is like.

After reading this, you will have a good idea on what the job is about and decide if this is the right career for you.



Job description

Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.


    Read more about what does a Marketing Manager really do at work and what is it like being and working as one.




    Become one

    schools for Marketing Managers

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    Salary

    Average salary
    $147240 per year

    Average hourly wage
    $71 per hour


    Marketing Managers with little to no experience tend to make between $69840 and $95770 while the more experienced ones can earn over $181780 per year.

    Top 5 paying statesHourlyAnnual
    NY$90$187,860
    NJ$85$177,330
    VA$83$171,870
    CO$82$169,630
    CA$81$167,910

    One of the easiest ways to increase your salary as a Marketing Manager is to move to a higher paying state like NY. Right now, the highest paying states for Marketing Managers are NY, NJ, VA, CO and CA.

    However a higher pay at NY doesn’t guarantee that you will make more because the living expenses at NY might be twice as high than where you are currently at now.

    Three other factors that can increase your salary as a Marketing Manager is the degree you hold, the industry you work in and lastly the company you work for.



    Requirements

    Recommended degree level
    Bachelor’s Degree

    We asked other Marketing Managers what degree they had when they got the job and most of them said they had a Bachelor’s Degree followed by a Master’s Degree.

    Other than that, we also asked them what did they major in and here are the most popular majors that came up.

    Consumer Merchandising/Retailing Management
    Apparel and Textile Marketing Management
    Pharmaceutical Marketing and Management
    Marketing/Marketing Management, General
    Marketing Research

    Read more about how to become a Marketing Manager and the degree, training and education you need.



    Pros and Cons

    Here are some of the pros and cons of being a Marketing Manager.

    PROS
    Suitable for people who likes to start and carry out projects
    Suitable for people who wants job security and a good working condition
    This career is perfect for people who love to work indoors.
    One of the highest paid careers in the world
    CONS
    Not suitable for people who likes practical and hands-on work
    It is hard to get into this career. A considerable amount of work-related skill, knowledge, or experience is required for this career.
    Long working hours (More than 40 hours per week)



    What is the job like

    Job satisfaction
    70%

    Is this job meaningful
    44%


    70% of Marketing Managers said they were satisfied with their job and 44% said they feel like their job is making other people’s lives better.



    Is this right for me

    Best personality for this career
    The Entrepreneurs and The Organizers


    You can read more about these career personality types here.

    People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business..

    They also like following set procedures and routines. They like working with data and details more than with ideas.



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