About this program
A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.
Career Opportunities
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Retail Sales Supervisors
directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.
$47300
No degree required
Personality Match
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Farm and Home Management Advisors
instruct and advise individuals and families engaged in agriculture, agricultural-related processes, or home management activities. Demonstrate procedures and apply research findings to advance agricultural and home management activities. May develop educational outreach programs. May instruct on either agricultural issues such as agricultural processes and techniques, pest management, and food safety, or on home management issues such as budgeting, nutrition, and child development.
$54870
Master's degree
Strong job growth
High job satisfaction
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Market Research Analysts
research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
$73970
Bachelor's degree
Strong job growth
Personality Match
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Marketing Managers
plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
$154470
Bachelor's degree
Strong job growth
High job satisfaction
Personality Match
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Sales Managers
plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
$147580
Bachelor's degree
High job satisfaction
Personality Match
Related Majors
Apparel and Textiles
A general program that focuses on the development of textile products and their distribution and use in terms of the psychological, social, economic, and physical needs of consumers. Includes instruction in the production, distribution, marketing, and end use of various apparel and textile products.
Apparel and Textile Manufacture
A program that focuses on the design, development, and production of textile products and related processes and systems. Includes instruction in functional and aesthetic design, human factors research, production planning, manufacturing processes, quality assessment, and distribution systems.
Textile Science
A program that focuses on the properties and processing of fibers, yarns, whole fabrics, dyes, and finishes, both natural and synthetic. Includes instruction in the chemical and physical properties of textile materials; end-use analysis; interior furnishing applications; and industrial applications.
Apparel and Textile Marketing Management
A program that focuses on marketing research and management as applied to the products and services of the apparel and textile industries. Includes instruction in applicable principles of textile and apparel design and manufacturing, sales and distribution systems, domestic and international market research, profitability, consumer research, and the design and implementation of marketing campaigns.
Fashion and Fabric Consultant
A program that prepares individuals to assist in apparel and fashion selection, style coordination, customer sales and consulting, fabric selection, clothing specifications, and contract buying activities. Includes instruction in supplying regular clothing needs or acting as a consultant for special events such as weddings.
Work and Family Studies
An introductory program that focuses on family and consumer science concepts and principles at the basic and vocational levels, and the various potential career paths open to interested students. Includes instruction in career, community, and family connections; family and family/consumer resources; human development; interpersonal relationships; nutrition and wellness; parenting; and career possibilities in various related areas.
Family and Community Services
A program that focuses on the development and implementation of public, private, and voluntary support services for individuals, families, and localities and that prepares individuals to function in a variety of occupations promoting family life, and family/community development. Includes instruction in family systems, human development, social services, community social and economic development, social policy, voluntary sector activities, and outreach and community education.
Child Care and Support Services Management
A program that focuses on the provision and management of child care services and that prepares individuals to plan, design, and manage child care facilities and programs that meet children's developmental needs and interests and that provide safe and healthy environments. Includes instruction in child development and psychology; home- and institution-based child care; identification of diseases, injuries, and psychological trauma and applicable referrals; parent relations; personnel and business management principles; and related laws and policies.
Consumer Services and Advocacy
A program that focuses on providing end-use advice and representational services to individuals and groups within a variety of settings, and the analytical and research techniques needed to protect consumers from unsafe, unreliable, and/or unhealthy products and services. Includes instruction in consumer advocacy, family management systems, ecological impacts of consumption practices, and analyzing and testing product quality and safety.
