About this program
A program that focuses on marketing research and management as applied to the products and services of the apparel and textile industries. Includes instruction in applicable principles of textile and apparel design and manufacturing, sales and distribution systems, domestic and international market research, profitability, consumer research, and the design and implementation of marketing campaigns.
Career Opportunities
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Market Research Analysts
research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
$73970
Bachelor's degree
Strong job growth
Personality Match
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Wholesale and Retail Buyers
buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.
$72370
Bachelor's degree
Personality Match
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Marketing Managers
plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
$154470
Bachelor's degree
Strong job growth
High job satisfaction
Personality Match
Related Majors
Fashion and Fabric Consultant
A program that prepares individuals to assist in apparel and fashion selection, style coordination, customer sales and consulting, fabric selection, clothing specifications, and contract buying activities. Includes instruction in supplying regular clothing needs or acting as a consultant for special events such as weddings.
Work and Family Studies
An introductory program that focuses on family and consumer science concepts and principles at the basic and vocational levels, and the various potential career paths open to interested students. Includes instruction in career, community, and family connections; family and family/consumer resources; human development; interpersonal relationships; nutrition and wellness; parenting; and career possibilities in various related areas.
Apparel and Textiles
A general program that focuses on the development of textile products and their distribution and use in terms of the psychological, social, economic, and physical needs of consumers. Includes instruction in the production, distribution, marketing, and end use of various apparel and textile products.
Apparel and Textile Manufacture
A program that focuses on the design, development, and production of textile products and related processes and systems. Includes instruction in functional and aesthetic design, human factors research, production planning, manufacturing processes, quality assessment, and distribution systems.
Textile Science
A program that focuses on the properties and processing of fibers, yarns, whole fabrics, dyes, and finishes, both natural and synthetic. Includes instruction in the chemical and physical properties of textile materials; end-use analysis; interior furnishing applications; and industrial applications.
Facilities Planning and Management
A program that focuses on strategic workplace and facility planning and that prepares individuals to function as facility and event managers and workplace consultants. Includes instruction in the principles of aesthetic and functional design, environmental psychology and organizational behavior, real estate planning, principles of occupational health and safety, event planning and management, operations management, and applicable regulatory and policy issues.
Home Furnishings and Equipment Installers
A program that prepares individuals to assist in home furnishings and decorations. Includes instruction in selecting, purchasing, and designing home furnishings, decorations, and equipment; floral design; accessory construction; textiles; and upholstery.
Human Development and Family Studies
A general program that focuses on basic human developmental and behavioral characteristics of the individual within the context of the family. Includes instruction in the conditions that influence human growth and development; strategies that promote growth and development across the life span; and the study of family systems.
