International Marketing

Stan T.Leave a Comment

About this program

A program that prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets. Includes instruction in international trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues, and international public relations.

Career Opportunities

Business Professors

teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.
$107270
Doctoral degree
Strong job growth
High job satisfaction
Personality Match

Interest Match

Market Research Analysts

research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
$73970
Bachelor's degree
Strong job growth
Personality Match

Marketing Managers

Janine Hornsby from Marshall Centre part of Marshall of Cambridge
Mel Smith from Stanmore Insurance
Dana Marchlowitz from PrivateAuto.com
Lydia Beck from Visit Carson City
Jordan Rolf from Epos Now
8 reviews
plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
$154470
Bachelor's degree
Strong job growth
High job satisfaction
Personality Match


Related Majors

Business and Personal/Financial Services Marketing Operations

A program that prepares individuals to perform marketing and operational tasks associated with the provision of personal and financial services. Includes instruction in banking, marketing research, advertising, promotional campaign organization, insurance, media relations, and applicable technical and administrative skills.

Special Products Marketing Operations

A program that prepares individuals to perform marketing and sales operations connected with the promotion of special products, including floristry, food, and home and office products. Includes instruction in principles of marketing research and advertising, promotional campaign organization, media relations, and applicable technical and administrative skills.

Hospitality and Recreation Marketing Operations

A program that prepares individuals to provide marketing services in the hospitality and leisure fields. Includes instruction in hospitality operations, customer sales and assistance operations and techniques, telephone operations, basic office management, retail sports, recreation equipment, food and beverage.


Construction Management

A program that prepares individuals to manage, coordinate, and supervise the construction process. Includes instruction in commercial, residential, mechanical, highway/heavy civil, electrical, environmental, industrial, and specialty construction; facilities management; budgeting and cost control; logistics and materials management; organization and scheduling; personnel management and labor relations; site safety; construction contracting; construction processes and techniques; and applicable codes and regulations.

Construction Project Management

A program that prepares individuals to apply project management knowledge, skills, tools, and techniques in the construction and facility management industries. Includes instruction in facilities operations and maintenance, construction estimating, OSHA standards, sustainability, drafting, construction plans, project planning, risk management, cost and time management, contracts and procurement, accounting, statistics, decision making, and human resources.


Telecommunications Management

A program that prepares individuals to apply business skills to design, implement, and manage the voice, video, and data networking systems of organizations. Includes instruction in telecommunications concepts and technologies, network operations and management, wireless communications and mobile computing, cybersecurity, regulation and public policy, business practices and management, and written and oral communications.

Selling Skills and Sales Operations

A program that prepares individuals to possess the skills associated with direct promotion of products and services to potential customers and to function as independent sales representatives and managers. Includes instruction in consumer psychology, image projection, public speaking and interpersonal communications, sales organization and operations, customer relations, professional standards and ethics, and applicable technical skills.



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