International Marketing

Stan T.Leave a Comment

About this program

A program that prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets. Includes instruction in international trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues, and international public relations.

Career Opportunities

Business Professors

teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.
$107270
Doctoral degree
Strong job growth
High job satisfaction
Personality Match

Interest Match

Market Research Analysts

research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
$73970
Bachelor's degree
Strong job growth
Personality Match

Marketing Managers

Janine Hornsby from Marshall Centre part of Marshall of Cambridge
Mel Smith from Stanmore Insurance
Dana Marchlowitz from PrivateAuto.com
Lydia Beck from Visit Carson City
Jordan Rolf from Epos Now
8 reviews
plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
$154470
Bachelor's degree
Strong job growth
High job satisfaction
Personality Match


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A program that prepares individuals to possess the skills associated with direct promotion of products and services to potential customers and to function as independent sales representatives and managers. Includes instruction in consumer psychology, image projection, public speaking and interpersonal communications, sales organization and operations, customer relations, professional standards and ethics, and applicable technical skills.

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