Being a marketing manager is a job that requires discipline, efficient organization, and endless creative talent. My typical day begins with a head brimming with new ideas and innovative techniques to generate more leads and boost conversions. As I enter the office, I track progress on the tasks assigned to my team members the day before and share feedback with all members.

Then, I hold meetings with content writers, video content creators, photographers, graphic designers, web development experts, and other team members. We review the daily progress in terms of lead generation and promotional insights and open the floor for brainstorming and ideas. If a campaign is ongoing, we work on our deadlines and carve out time for short meetings.

I am often attending marketing events, seminars and blogger meets, or arranging events related to products, and celebrating holidays of significance. As a marketing manager, I enjoy creative freedom and the marketing strategy and success of the brand rests on my creativity and skills.

The responsibilities and challenges are massive, but I enjoy the creative freedom to carve out the identity of a business. My work inspires and motivates me, and as opposed to crunching numbers, marketing is a rewarding career path.

Pros

You’ll become a member of a thriving global community of marketers from which you can learn. Furthermore, marketing managers are usually willing to share their expertise, which fosters a positive community culture.

• The psychological underlying principles of purchasing behavior are simply fascinating. The more you learn, the more effective your communication becomes.
• Marketing managers can work in a comfortable environment without having pressure deadlines. They enjoy creative freedom and the marketing strategy and success of the brand rests on their creativity and skills.
• Marketers are really good with numbers and analytics skills that can really help them grow in their profession.
• As opposed to crunching numbers, marketing is a rewarding career path.

Cons

• Marketers aren’t usually considered to consciously contribute to the good of society. Most people lump marketers together with salespeople, who don’t exactly have a good image.
• Nobody in the industry knows what you actually do, so no one can trust you if you’re not lying.
• The results usually take a long time to appear.
• A marketing manager’s position comes with numerous stressors and failures. At times, campaigns don’t bring the intended results, leading to failure and disappointments.
• Continual pressure to continue training and skill-building to stay abreast with industry innovations makes the marketing manager’s job really tough.

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