Day in the life of
Marketing Manager – Kerry Charlotte
A typical day for me in the marketing world is waking up and doing my self-care practices – I know I can’t serve my clients well unless I am fully tuned in. So yoga, tea, sometimes in the sun. I typically check on the social media accounts in the morning and respond to any messages or comments we have received. Sometimes I look through the platforms to find inspiration for upcoming projects. Then, I move to a desk setting to get started on emails. I check if there are any new tasks added to the project management system that we use – Asana. Then starts creation. I could be researching and writing blogs, making graphics for social media, culling through wedding albums, making submissions, and so on. After lunch, I take time to do some admin work. This is mostly organization, strategy, or scheduling content for future releases. Then I go back and recheck my creative task now that I have taken a break from looking at it for a while. Then I schedule that and finish out for the day. The days are always very different. I also have a few other clients outside of the wedding industry that I work for too. So I am constantly learning more about new markets every day!
I get to learn about a bunch of different industries. Autonomy, freedom, flexibility.
It is hard to be self-taught for sure and stay up on trends to be a diverse marketing expert.
plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.