What Does An Account Manager Do (including Their Typical Day at Work)

Stan T.Career, Overview

Salary, Job Description, How To Become One, and Quiz

Account Managers

Account Managers are responsible for managing customer accounts and ensuring that the needs of customers are met. An Account Manager often acts as a combination of a Salesperson and a Customer Service Representative.

Bachelor's degree

How do large corporations keep their biggest clients happy? Offering a quality service or the best value is often not enough to retain clients. Businesses often rely on Account Managers to retain more customers.

Keeping customers happy is essential for the success of a business, as it costs more to acquire a new customer compared to retaining one. After completing a sale, someone needs to ensure that the business continues to meet the needs of each client, which often requires a dedicated Account Manager.

Explore the duties and responsibilities of an Account Manager to find out if this job is right for you.

What they do

Account Managers are responsible for managing customer accounts and ensuring that the needs of customers are met. An Account Manager often acts as a combination of a Salesperson and a Customer Service Representative.

Manage and Resolve Conflicts and Concerns for Clients

The primary duty of an Account Manager is to maintain the accounts that they are assigned. If a client has a concern, the Account Manager is responsible for finding a suitable solution.

Clients are typically assigned a dedicated Account Manager. When a client needs any type of assistance, the Account Manager is their main point of contact.

Identify Sales Opportunities within Existing Accounts

Along with retaining clients, Account Managers help generate more revenue from clients. They look for opportunities to upsell and cross-sell services and products.

Upselling involves getting customers to purchase an upgraded or superior version of the products or services that they currently use. For example, a client who uses an entry-level version of a product may benefit more from a more expensive version.

Cross-selling is a sales technique used to convince customers to purchase complementary products or features. This may include upgrades to existing products or services, such as a software package.

Coordinate with Sales Teams to Meet the Needs of Clients

Account Managers often work closely with the sales teams to identify the right products and services for each client. In some cases, the Account Manager acts as a liaison between the client and the sales staff.

The Account Manager identifies the needs of the client and relays that information to the sales team. The sales team then determines the costs and logistics of delivering products or services to the client.

Give Clients Advice and Feedback on Products and Services

Clients often contact their Account Manager for help deciding which products or services to purchase. For example, an Account Manager at a financial institution may help clients decide which investment products to purchase based on their financial goals.

Keep up with the Latest Industry Developments

Account Managers need to intimately know the industry that they serve. This often involves keeping up with the latest developments, products, and services. They also need to understand all the features, benefits, and risks associated with the products and services that they promote.

In some industries, Account Managers need to occasionally attend seminars or complete training courses. For example, an Account Manager for a company that sells medical supplies may need to complete training to understand the latest technologies in their industry.

What is the job like

Haimen Aibende Experimental Equipment, a laboratory consumables manufacturer

I am an Account Manager from a company manufacturing laboratory consumables such as test tubes, pipette tips, cell culture plates which are essentials to support scientific experiments, biopharma developments, and clinical testing in the whole biotech ecosystem. My Typical Day This is a customer relationship role and I have to be versatile. Since we are … Read More

A Fortune 500 Pharmaceutical company

I was a Pharmaceutical Key Account Manager in a Fortune 500 Pharmaceutical company. My Typical Day It is customary to begin each day by reviewing the orders invoiced up to that point. Following that, it is determined whether the completion of this sales volume aligns with the monthly sales objective. On a typical day, there … Read More

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One of the big three US automaker suppliers

As an Account Manager, I’m responsible for maintaining a positive relationship with my clients and tending to their needs on a day-to-day basis. I typically have a couple of meetings a day with my clients in some capacity. I run ongoing status meetings where we talk through all of our different projects, and I bring … Read More

We & Goliath

My key responsibilities revolve around managing virtual event production for a range of mission-driven clients. They include nonprofits, national federations, universities, and international organizations. I can expect almost every day to be different, due to the nature of the production—which could be a year-end virtual fundraiser or a week-long virtual conference with multiple break-out events. … Read More

Test Candidates

Client Success at Test Candidates involves overseeing the entire relationship management function, from initial contact, all the way through the sales process, conversion, and then onto nurturing our clients throughout their lifetime. I am tasked with building and maintaining our Client Success function from the ground up: basic operations, admin, processes, procedures, and user research. … Read More


You Get to Solve Problems

Account Managers help solve problems for clients, which makes the job more satisfying.

You May Spend Time Outside the Office

Account Managers at large companies may meet with clients outside the office to discuss their needs. Getting to spend less time in the office can keep the job from becoming repetitive.

You Perform a Variety of Tasks

Account Managers have a wide range of duties, which is another factor that keeps the job interesting and refreshing.

You Frequently Meet New People and Build Relationships

People who enjoy meeting and getting to know others should enjoy a career as an Account Manager, as meeting people is a common part of the job.


Clients May Be Angry

Clients often express their anger and frustration to Account Managers when they are unsatisfied with a product or service, which can be stressful and awkward.

You May Have to Meet Quotas

The performance of an Account Manager is often based on their sales figures and ability to retain clients. Meeting the required sales quotas can add to the stress of the job, especially for those who are not entirely comfortable with a sales role.

Where they work

Corporate Sector
Financial Industry
Retail Industry
Consultancy Industry

Account Managers often in the corporate sector, especially in organizations that conduct business with a specific type of client, such as a direct marketing company. Account Managers also work for financial companies with lots of clients. The retail industry hires Account Managers to manage buyers and suppliers. Consultancy firms hire Account Managers to help maintain client relations.

How to become one

Step 1: Study Marketing in High School

Understanding the principles of marketing can help prepare students for a career as an Account Manager, as this job involves selling products and services.

Students may also consider working. Getting a part-time job during high school may help students develop useful customer service skills.

Step 2: Earn a Bachelor’s Degree

Account Managers often need a Bachelor’s Degree, but the requirements vary from employer to employer. Common majors include Business Administration, Marketing, and Sales.

Step 3: Consider Earning a Master’s Degree

A Master’s Degree is not typically required but can provide additional opportunities for advancement. Earning a Master’s of Business Administration (MBA) is common for Account Managers who work for large corporations.

Step 4: Obtain an Entry-Level Job

Account Managers often need several years of experience, requiring them to start with entry-level jobs. Most Account Managers get jobs in sales or customer service.

Step 5: Obtain Voluntary Certifications

The Strategic Account Management Association and other groups provide voluntary certifications for professional Account Managers. Certifications are not required, but they help demonstrate a candidate’s qualifications.

Step 6: Apply for Account Manager Positions

After gaining suitable experience and one or more voluntary certifications, start applying for Account Manager positions.

Should you become one

Best personality type for this career

The Leader

People with this personality likes to start and work on projects. They also like leading people and making many decisions.

You can read more about these career personality types here.

Account Managers are often strong communicators, as effective communication is needed to understand and address the needs of clients. Account Managers are also typically results-oriented individuals, as they need to meet specific sales quotas and deliver results for clients.

Successful Account Managers are knowledgeable and enjoy learning, due to the need to learn more about the products and services that they help sell. Being able to maintain composure in stressful situations is also helpful, as Account Managers may occasionally interact with angry or frustrated clients.

Take this quiz to see if this is the right career for you.


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