As an Account Manager, I’m responsible for maintaining a positive relationship with my clients and tending to their needs on a day-to-day basis. I typically have a couple of meetings a day with my clients in some capacity. I run ongoing status meetings where we talk through all of our different projects, and I bring up any issues we might have from needing more information to complete a project, or if we’re running behind schedule.

Being the primary client contact means I need to find a very delicate balance between pushing clients for what I need, like a review or to make a decision on something, and keeping the peace so they’re happy with our partnership. In a way, you’re also partially responsible for your client’s relationship with their boss(es), because your client will need to answer to them depending on a project’s outcome.

Simultaneously, I have to maintain a similar relationship with our internal teams, like Project Management and Creative, to keep everyone happy and continue to produce high-quality work for our clients.

There’s a whole team behind me, but ultimately, I’m the one responsible for whatever goes to the client and dealing with the feedback. I need to make sure I have a thorough understanding of the project, the feedback, and what changes need to be made so I can accurately and concisely give the team further direction.

I send and receive a lot of emails on a daily basis, and sometimes by the end of the week, my inbox is at 700+ emails! I also spend a lot of time using Microsoft Teams, our internal IM program, talking to the Project Managers I’m working with and relaying direction and asking for updates.

Pros

• Depending on the company, the possibility of a bonus program is dependent on the amount of business your team has, wins, and maintains
• Don’t have to manage all the day-to-day of the project development process internally
• Opportunities to pitch, win and take on new business and choose the support team you’ll work with

Cons

• Ultimate responsibility for the relationship with the clients, and any projects or deliverables the team is working on for them
• You’re only as good as the team working behind you internally
• Traveling often to visit clients in their office

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