What Does A Product Manager Do (including Their Typical Day at Work)

Alyssa OmandacCareer, Overview

Salary, Job Description, How To Become One, and Quiz

Product Managers

Product managers do a lot of research and help to coordinate many things that go into developing products. They have a variety of different responsibilities.


Product managers are tasked with determines what customers need so that products being offered by companies can meet the demands of consumers. Companies rely on product managers to make their products and services the best that they can possibly be.

These professionals analyze the market, keep an eye on consumer trends, and help companies to move in positive directions. Without product managers, companies would have a harder time developing strong visions for what their products should become.

What they do

Product managers do a lot of research and help to coordinate many things that go into developing products. They have a variety of different responsibilities.

Learning About and Understanding Consumer Needs

One of the most important tasks that product managers must accomplish is to learn about consumers’ needs. Consumers have problems that they need to solve, things that they want, and desires for how products should turn out. A product manager will do a substantial amount of research to learn about what people are looking for. This information winds up being invaluable when creating new products.

Keeping an Eye On Competitors and the Market

Keeping an eye on the competition is another part of figuring out how to best develop products. The way that the market is trending and what competitors are doing will play a role in the successful launch of a product. Product managers are able to help mold positive outcomes for product launches by understanding the current market conditions. They look at a lot of data and make educated guesses about the best path to take.

Helping to Define the Vision for the Product

Helping to define the vision for a product is an imperative aspect of being a product manager. Product managers will need to use all of the information that they have gathered to figure out the best path to success. They work with others in the company and get them on the same page when it comes to following the vision for the product. Product managers explain what the product should be all about and what it needs to try to accomplish in the market.

These professionals will also need to communicate this to stakeholders. They show everyone why products are needed on the market and the path that they believe will make the product launch successful.

Determining the Product's Features

The features and overall capabilities of products will be shaped by product managers. Product managers know a lot about consumer desires due to the amount of research that they do. They use this knowledge to help determine the best features that will make products more appealing to consumers. The user experience is crucial, and product managers ensure that things are fine-tuned to be exactly what consumers are looking for.

Communicating and Coordinating with Large Teams

Sometimes product managers will work for larger companies that have multiple teams working on different aspects of a project. The product manager will often be responsible for communicating with multiple people and facilitating communication between different teams. They work to make product development go smoothly by keeping everyone on the same page. Elite communication skills are necessary for a product manager to succeed.

What is the job like

Kasada, a provider of bot mitigation technology

What is your work like as a Product Manager? Like many others, my life’s goal is to leave the world better than I found it. One person can only do so much, so you need leverage to make an outsized impact. For me, technology (specifically software) is that leverage. The most rewarding thing about software … Read More


My days are never the same. Every day is a new one, with a brand new agenda. As Product Managers, we should not expect to live a perfectly planned life at work. However, there are some recurrent activities. My day-to-day activities are mainly about synching up with my teams and researching the needs of my … Read More


I’m an interim Digital Product Leader. I will talk a little about Digital Product Management then describe my typical day in the life as a digital product leader. Product Management has a wide spectrum of responsibility that varies depending on industry and type of organization. On one end of the spectrum, you have a commercial-focused … Read More

I’m Danila, Technical Product Manager from Yandex. Currently, I’m responsible for billing solutions in the media services segment. One of my projects, KinoPoisk, the Russian Netflix. Start of the day Day start. First of all, I have a cup of hand-brew (V60) coffee to make me charged (for the first half of the day at … Read More

HST Pathways

A typical day starts off with the team standup meetings for the products we are developing. Each developer on the team takes a brief turn to discuss what they did the previous day, what their project plans and work will be for the current day and any blockers for their work with the team. Once … Read More


I’m a Contact Center Product Manager at Intermedia.com. A Product Manager creates products that people love, ready to buy, and refer to their friends and family. My day depends on the current projects’ stages. But typical tasks are: Talking to the customers to either gather the feedback or to learn about their pain points / … Read More


Being Able to Use Your Creativity

You’re going to be able to tap into your creativity as a product manager. Product managers need to find creative solutions to problems that will make products as appealing as possible to consumers.

Working with Talented Professionals

Product managers have to coordinate the talents of many professionals so that they can work toward the same goal. It might be challenging to facilitate communication like this, but it’s also rewarding to work with so many other professionals.

Learning About Consumers

A lot of time will be spent learning about consumers and understanding what they want. People who like doing research will love working as product managers.

It's Intellectually Challenging

This isn’t a mundane career where you’ll just be putting in the time. Each day will be intellectually challenging and exciting as you try to figure out how to make the best product with the resources that you have available to you.


Product Managers Don't Always Have Real Authority

Product managers have many responsibilities, but they don’t always have real authority in companies. For example, you might not be able to order people to do certain things that need to be done because those things need to be approved by people in higher positions first.

Having to Overcome Budget Restrictions

You might have a great vision for a product, but you won’t always be able to realize that vision due to technological or budgetary restrictions. Product managers need to launch the best products or services that they can despite strict restrictions, and this isn’t going to be simple.

Where they work

Technology Industry
Healthcare Industry
Banking and Finance
Entertainment Sector

Product managers work in many different types of companies. You will find product managers in the technology industry, the healthcare industry, banking and finance, and the entertainment sector. Product manager positions exist in many different industries because most companies will value professionals who can help guide the creation and launch of products or services. Those looking to get into this type of job will have many potential industries to work in.

How to become one

Step 1. Acquire the Right Skills

You’ll need many skills to work as a product manager, and you’ll want to acquire these skills before looking for work. Elite communication skills are necessary and you’ll also need to be great at doing research. You’ll also need to have basic business competency, an understanding of economics, and the ability to prioritize tasks.

Step 2. Get Experience Working On Products

Getting experience working on products will help you to land a product management job. If you understand how products are made, then being at the head of this process will be easier.

Step 3. Apply for Jobs

Now that you have experience and skills, it’ll be time to apply for jobs. You can apply for product management jobs in many industries, but some people try to work their way up in a company to get to a product management role.

Should you become one

Best personality type for this career

The Leader

People with this personality likes to start and work on projects. They also like leading people and making many decisions.

You can read more about these career personality types here.

You need to be a driven person who is ready to do a lot of research. Product managers have to possess great communication skills. You also can’t be someone who gets easily frustrated because product managers have to overcome challenges on a daily basis. Being able to handle high-stress situations and tight deadlines will also be crucial.

Take this quiz to see if this is the right career for you.


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