Job Description, Daily Responsibilities, and Work Life
Advertising Sales Agents
Advertising Sales Agents sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Table of Contents
Job Description
Advertising Sales Agents sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items. They also prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
Other tasks include:
- Maintain assigned account bases while developing new accounts.
- Provide clients with estimates of the costs of advertising products or services.
- Locate and contact potential clients to offer advertising services.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Obtain and study information about clients’ products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
We asked Advertising Sales Agents how satisfied they are with their job. Here is what they said.
69%
38%
69% of them said they were satisfied with their job and 38% said they find that their job makes the world a better place or helps to make someone else’s life better.
Typical Day At Work
On a daily basis, Advertising Sales Agents maintain assigned account bases while developing new accounts. They process all correspondence and paperwork related to accounts.
A typical day for an Advertising Sales Agent will also include:
- Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers.
- Recommend appropriate sizes and formats for advertising, depending on medium being used.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Locate and contact potential clients to offer advertising services.
- Identify new advertising markets and propose products to serve them.
We asked some Advertising Sales Agents a few questions to find out what else does their work day look like. Here is what we found.
Do you have telephone conversations everyday in this job? | 100% said yes | |
How important is it to work in a team in this job? | 58% said very important | |
Do you have group discussions everyday in this job? | 84% said yes | |
Do you talk or work with customers everyday in this job? | 78% said yes | |
Do you have to deal with angry customers everyday in this job? | 9% said yes | |
Do you have to make decisions everyday in this job? | 67% said yes |
Other responsibilities
Besides their typical day, Advertising Sales Agents also attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge. They may also arrange for commercial taping sessions and accompany clients to sessions.
On a weekly to monthly basis, Advertising Sales Agents Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising. They might also Write sales outlines for use by staff.
In addition, they Inform customers of available options for advertisement artwork and provide samples.
Although specific duties may vary, many of them Deliver advertising or illustration proofs to customers for approval.
To some Advertising Sales Agents, it is also their responsibility to Draw up contracts for advertising work and collect payments due.
Working life
More than 40 hours per week
Regular schedule like a 9 to 5
In a typical work week as an Advertising Sales Agent, you can expect to work more than 40 hours per week.
Is this right for me
The Entrepreneurs and The Organizers
People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business..
They also like following set procedures and routines. They like working with data and details more than with ideas.
You can read more about these career personality types here.
Learn more about Advertising Sales Agents
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