What Do PR Specialists Do (including Their Typical Day At Work)

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Job Description, Daily Responsibilities, and Work Life

Job Description

Job Description

PR Specialists engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. They also respond to requests for information from the media or designate an appropriate spokesperson or information source.

Other tasks include:

  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization’s accomplishments, agenda, or environmental responsibility.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Coach client representatives in effective communication with the public or with employees.
  • Update and maintain content posted on the Web.

We asked PR Specialists how satisfied they are with their job. Here is what they said.

Job satisfaction

69%

How meaningful is this job

52%


69% of them said they were satisfied with their job and 52% said they find that their job makes the world a better place or helps to make someone else’s life better.



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Typical Day At Work

On a daily basis, PR Specialists establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. They write press releases or other media communications to promote clients.

  • Prepare or edit organizational publications, such as employee newsletters or stockholders’ reports, for internal or external audiences.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization’s accomplishments, agenda, or environmental responsibility.
  • Update and maintain content posted on the Web.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.

We asked some PR Specialists a few questions to find out what else does their work day look like. Here is what we found.

Do you have telephone conversations everyday in this job? 100% said yes
How important is it to work in a team in this job? 58% said very important
Do you have group discussions everyday in this job? 75% said yes
Do you talk or work with customers everyday in this job? 33% said yes
Do you have to deal with angry customers everyday in this job? 0% said yes
Do you have to make decisions everyday in this job? 38% said yes


Other responsibilities

Besides their typical day, PR Specialists also respond to requests for information from the media or designate an appropriate spokesperson or information source. They may also confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

On a weekly to monthly basis, PR Specialists Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. They might also Write press releases or other media communications to promote clients.

In addition, they Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Although specific duties may vary, many of them Update and maintain content posted on the Web.

To some PR Specialists, it is also their responsibility to Coach client representatives in effective communication with the public or with employees.


Working life

Working hours

More than 40 hours per week

Working schedule

Regular schedule like a 9 to 5

In a typical work week as a Public Relations Specialist, you can expect to work more than 40 hours per week.

Do PR Specialists work in an office-style work environment?

Every day
88%


Never
4%


Do PR Specialists work outdoors?

Once a year
57%


Never
22%



Is this right for me

Best personality for this career

The Entrepreneurs and The Artists

People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business..

They also like working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

You can read more about these career personality types here.



Learn more about PR Specialists

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Related to Public Relations Specialists Job Description

Public Relations Specialists job description, what do Public Relations Specialists do, typical day for Public Relations Specialists, what is it like to work as a Public Relations Specialist, how many hours do Public Relations Specialists work, day to day work of a Public Relations Specialist

Additional resources

http://www.bls.gov/OOH/media-and-communication/public-relations-specialists.htm
http://www.prsa.org/
http://prssa.org/
http://www.iabc.com/


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