Since our team is completely remote, I log on to Slack around 9 AM and check to see if I have any messages I missed.

After that, I check our blog content calendar and check to see what to do for the day. Usually, I will be responsible for updating 1-2 of our articles per week. I spend some time updating the articles and see if there is any new data published around the topic. We write content about healthcare costs, healthcare news, prescription costs, and healthcare accessibility.

By now, it’s usually lunch time so I will take a break for lunch.

Then, I’ll check in with our social media intern to see if she needs any help getting social media content ready to be published. I assist her in the creative design and the concept we want to purvey to our audience. We have a millennial audience on social media so we try to connect with them by touching upon their interests.

After this, I touch base with our head of marketing and see if there are any tasks I can help with as the business day closes. Sometimes I help with job postings, press releases, and other tasks.

Pros

• Fast-paced environment means there’s always something to do
• We are a start-up and we are trying to reinvent something new in the healthcare space so it’s very exciting
• I love to write and as a marketing associate, I was able to find my niche in content writing. Working at Mira allowed me to do that
• I get to learn about new aspects of healthcare and further understand people’s pain points when it comes to health insurance and this helps me become a better marketer
• I’ve learned so much about how health insurance works that I wouldn’t have known if I didn’t have this job!

Cons

• It’s difficult to recreate the way people view healthcare. Consumers are frustrated with health insurance so it can be hard to break through to them with this new solution we have
• It’s a challenge to write high-level information in layman’s terms for our audience to understand. We always try to breakdown ideas, facts and data so it’s easy to understand
• Healthcare information can also be hard to grasp myself since I’m fairly new to the field and didn’t study it in college
• When we try new marketing methods, not everything works. It’s trial and error. For example, Facebook ads may work but other strategies may not
• Sometimes I spend time on things that don’t succeed or get published- that’s part of the trial and error aspect

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