Apparel and Accessories Marketing Operations

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About this program

A program that prepares individuals to perform operations connected with the distribution and sale of apparel and accessories. Includes instruction in wholesaling and retailing, apparel technologies, distribution, customer sales and service skills, and principles of consumer research and sales forecasting.

Career Opportunities

Wholesale and Manufacturing Sales Reps

sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
$73500
Bachelor's degree
Strong job growth
High job satisfaction
Personality Match

Market Research Analysts

research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
$73970
Bachelor's degree
Strong job growth
Personality Match

Wholesale and Retail Buyers

buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.
$72370
Bachelor's degree
Personality Match


Related Majors

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Fashion Modeling

A program that prepares individuals to present and display fashion, apparel, and accessories products in wholesale and retail settings, either on the person or via props and natural or artificial settings. Includes instruction in modeling skills, health and cosmetic principles, fashion show management, display design and production, and applicable aspects of advertising and fashion photography.

Tourism and Travel Services Marketing Operations

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Tourism Promotion Operations

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Vehicle and Vehicle Parts and Accessories Marketing Operations

A program that prepares individuals to perform operations connected with the distribution and sale of replacement parts and other end-use supplies in the automotive, marine, and aviation industries. Includes instruction in wholesaling and retailing, principles of vehicular technologies, storage and distribution, customer sales and service skills, and principles of consumer research and sales forecasting.

Business and Personal/Financial Services Marketing Operations

A program that prepares individuals to perform marketing and operational tasks associated with the provision of personal and financial services. Includes instruction in banking, marketing research, advertising, promotional campaign organization, insurance, media relations, and applicable technical and administrative skills.


Special Products Marketing Operations

A program that prepares individuals to perform marketing and sales operations connected with the promotion of special products, including floristry, food, and home and office products. Includes instruction in principles of marketing research and advertising, promotional campaign organization, media relations, and applicable technical and administrative skills.

Hospitality and Recreation Marketing Operations

A program that prepares individuals to provide marketing services in the hospitality and leisure fields. Includes instruction in hospitality operations, customer sales and assistance operations and techniques, telephone operations, basic office management, retail sports, recreation equipment, food and beverage.

Construction Management

A program that prepares individuals to manage, coordinate, and supervise the construction process. Includes instruction in commercial, residential, mechanical, highway/heavy civil, electrical, environmental, industrial, and specialty construction; facilities management; budgeting and cost control; logistics and materials management; organization and scheduling; personnel management and labor relations; site safety; construction contracting; construction processes and techniques; and applicable codes and regulations.



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