What Do PR Specialists Do: Job Description, Responsibilities and Duties

Stanley TanLeave a Comment



daily life of a Public Relations Specialist
are Public Relations Specialists happy with their job

Public Relations Specialists

Other names for this job might include Account Executive, Account Supervisor, Audience Coordinator, Campaign Manager, Communications Director, Communications Manager, Communications Specialist, Community Relations Manager, Concert Promoter, Consumer Advocate


  • $65830
    Salary
  • 69%
    Job satisfaction
  • Quite Hard
    Becoming one
  • Medium
    Job growth
OwlGuru Rank

C+



Being A PR Specialist: What You Really Do


In this job description guide, you will find out what do Public Relations Specialists do and what is their typical work day like.

After reading this, you will have a much better idea on whether you will like working as a Public Relations Specialist or not.



Job summary

PR Specialists engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

We asked PR Specialists how satisfied they are with their job. Here is what they said.

Job satisfaction

69%

How meaningful is this job

52%


69% of them said they were satisfied with their job and 52% said they find that their job makes the world a better place or helps to make someone else’s life better.



Become one

schools for PR Specialists
Interested in becoming A PR Specialist? Find the right schools that can help you to become one. This service is free thanks to our sponsors.

Click to start becoming a Public Relations Specialist




Typical day

We asked some PR Specialists a few questions to find out what else does their work day look like. Here is what we found.

Do you have telephone conversations everyday in this job?100% said yes
Do you have to use email everyday in this job?100% said yes
How important is it to work in a team in this job?58% said very important
Do you have group discussions everyday in this job?75% said yes
Do you have to meet strict deadlines everyday in this job?46% said yes
Do you talk or work with customers everyday in this job?33% said yes
Do you have to deal with angry customers everyday in this job?0% said yes
Do you have to make decisions everyday in this job?38% said yes



Other responsibilities

Besides the “typical day” things that PR Specialists do, they Respond to requests for information from the media or designate an appropriate spokesperson or information source. They might also Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

On a weekly to monthly basis, PR Specialists Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. and Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

In addition, they Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

Although specific duties may vary, many of them Coach client representatives in effective communication with the public or with employees.

To some PR Specialists, it is also their responsibility to Write press releases or other media communications to promote clients.

A typical week or month for them might include:

Provide educational information to the public.
Coordinate logistics for productions or events.
Develop promotional strategies or plans.
Collaborate with others in marketing activities.



Working life

Working hours

More than 40 hours per week

Working schedule

Regular (Set schedule and routine)


In a typical work week as A PR Specialist, you can expect to work More than 40 hours per week.

Do PR Specialists work in an office-style work environment?

Everyday
87.5%

Once a week
4.17%

Once a month
0%

Once a year
4.17%

Never
4.17%

Do PR Specialists work in a warehouse-style work environment?

Everyday
0%

Once a week
0%

Once a month
8.33%

Once a year
41.67%

Never
50%

Do PR Specialists work outdoors?

Everyday
0%

Once a week
0%

Once a month
21.74%

Once a year
56.52%

Never
21.74%



Is this right for me

Best personality for this career

The Persuaders and The Artists


You can read more about these career personality types here.

You will like this career if you are someone who likes starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.

You also like working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.



How we can help

Start your journey to be A PR Specialist

Get the best college for PR Specialists


Discover the best colleges for your $$$


Find colleges have the highest earning grads


Yes, I'm sure


Rank: C+
Salary: $67870

They write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Rank: A
Salary: $114700

They plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Rank: B+
Salary: $68700

They research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Rank: A
Salary: $115400

They plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Rank: C+
Salary: $63730

They sell life, property, casualty, health, automotive, or other types of insurance. May refer clients to independent brokers, work as an independent broker, or be employed by an insurance company.






Trusted by over 50,000 fans

[easy-followers title=”” nofollow=”1″ total_type=”text_before” columns=”2″ template=”tinycolor”]

Career type

Art, Entertainment and Sports
Green Enhanced Skills
Environment Protection, Research, Design and Consulting Services
Administrative and Information Support, Management
Governance
Health Informatics
Consumer Services

Other Careers Like This


Help Others Out



Learn more about PR Specialists

Summary
Job Description (You are here)
Salary
Requirements
Is This Right For Me

Study To Be A PR Specialist


Related to Public Relations Specialists Job Description

Public Relations Specialists job description, what do Public Relations Specialists do, typical day for Public Relations Specialists, what is it like to work as a Public Relations Specialist, how many hours do Public Relations Specialists work, day to day work of a Public Relations Specialist

Additional resources

http://www.bls.gov/OOH/media-and-communication/public-relations-specialists.htm
http://www.prsa.org/
http://prssa.org/
http://www.iabc.com/

OwlGuru.com
OwlGuru.com is a career and college finder site. We help students to find a career and college that is right for them.
Public Relations Specialists
Written by: Stanley Tan
PR Specialists engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
3.8 / 5 stars

Leave a Reply

Your email address will not be published. Required fields are marked *