Public Relations Specialists: Salary, Job Description, How To Be One and More

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Public Relations Specialists jobs information
pros and cons of being a Public Relations Specialist

Public Relations Specialists

Other names for this job might include Account Executive, Account Supervisor, Audience Coordinator, Campaign Manager, Communications Director, Communications Manager, Communications Specialist, Community Relations Manager, Concert Promoter, Consumer Advocate


  • $65830
    Salary
  • 69%
    Job satisfaction
  • Quite Hard
    Becoming one
  • Medium
    Job growth
OwlGuru Rank

C+



PR Specialists: Know It All In 1 Minute


In this career summary, you will find out what the job of A PR Specialist is about and what it is like.

After reading this, you will have a good idea on what the job is about and decide if this is the right career for you.



Job description

Public Relations Specialists engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization’s accomplishments, agenda, or environmental responsibility.

Read more about what does A PR Specialist really do at work and what is it like being and working as one.


Become one

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Salary

Average salary
$65830 per year

Hourly wage
$31.65 an hour


PR Specialists with little to no experience tend to make between $31690 and $41520 while the more experienced ones make over $78340 per year.

Top 5 paying statesHourlyAnnual
DC$47.01$97790
VA$38.02$79080
CA$37.13$77220
NY$34.22$71180
CT$33.46$69610

1 of the easiest ways to increase your salary as A PR Specialist is to move to a higher paying state like DC. Right now, the highest paying states for PR Specialists are DC, VA, CA, NY and CT.

However a higher pay at DC doesn’t guarantee that you will make more because the living expenses at DC might be 2x higher than where you are currently at now.

3 other factors that can increase your salary as A PR Specialist is the degree you hold, the industry you work in and lastly the company you work for (bigger companies like the Fortune 500 companies tend to pay more).

Find out how much do successful PR Specialists make and if their salary is high when compared to all the other careers.


Requirements

Recommended degree level
Bachelor’s Degree

We asked other PR Specialists what degree they had when they got the job and most of them said they had a Bachelors degree followed by Master’s degree.

Other than that we also asked them what did they major in and here are the most popular majors that came up.

Communication, General
Speech Communication and Rhetoric
Public Relations, Advertising, and Applied Communication
Public Relations/Image Management
Political Communication

Another popular question from our readers is what makes A PR Specialist successful or would they be good in this career.

Well, we found that most successful PR Specialists have these 5 skillsets.

Active Listening
Speaking
Writing
Social Perceptiveness
Coordination

In addition to that, 1 common characteristic among successful PR Specialists is they are good at Integrity. Here are the top 5 common characteristics.

Integrity
Attention to Detail
Persistence
Dependability
Cooperation
= Hot in-demand that most employers are looking for

Read more about what it really takes to become A PR Specialist and the degree, training and education you need


Pros and Cons

Here are some reasons why you should and shouldn’t choose A PR Specialist as your career.

PROS
Suitable for people who likes to start and carry out projects
Suitable for people who values achievements and are resultsoriented
This career is perfect for people who love to work indoors.
Very good salary
CONS
Not suitable for people who likes practical and handson work
It is hard to get into this career. A considerable amount of workrelated skill, knowledge, or experience is required for this career.
Long working hours (More than 40 hours per week)


There will be pros and cons for all jobs. The point is how much do the pros outweigh the cons to you.

A pro to you might be a con to Bob. A pro to Bob might be a con to you. We suggest reading about this career framework that can help you to find out what type of careers are right for you.



What is the job like

Job satisfaction
69%

Is this job meaningful
52%


Working hours
More than 40 hours per week

Working schedule
Regular (Set schedule and routine)


On a normal working week Public Relations Specialists work More than 40 hours per week.

69% of PR Specialists said they were satisfied with their job and 52% said they feel like their job is making other people’s lives better.



Is this right for me

Best personality for this career
The Persuaders and The Artists


You can read more about these career personality types here.

People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.

They also like working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.



How we can help

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Rank: C+
Salary: $67870

They write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Rank: A
Salary: $114700

They plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Rank: B+
Salary: $68700

They research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Rank: A
Salary: $115400

They plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Rank: C+
Salary: $63730

They sell life, property, casualty, health, automotive, or other types of insurance. May refer clients to independent brokers, work as an independent broker, or be employed by an insurance company.






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Career type

Art, Entertainment and Sports
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Governance
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Job Description
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Is This Right For Me

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Related to Public Relations Specialists Career Information

Public Relations Specialists job description, Public Relations Specialists salary, Public Relations Specialists information, what is the job of a Public Relations Specialist like, pros and cons about Public Relations Specialists, colleges and universities for Public Relations Specialists, is Public Relations Specialists the right career for me, Quite Hard careers to get into, careers in Art, Entertainment and Sports

Additional resources

http://www.bls.gov/OOH/media-and-communication/public-relations-specialists.htm
http://www.prsa.org/
http://prssa.org/
http://www.iabc.com/

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Public Relations Specialists
Written by: Stanley Tan
PR Specialists engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
3.8 / 5 stars

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