In this career summary, you will find out what the job of A PR Specialist is about and what it is like.
After reading this, you will have a good idea on what the job is about and decide if this is the right career for you.
Public Relations Specialists engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Write press releases or other media communications to promote clients.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization’s accomplishments, agenda, or environmental responsibility.
PR Specialists with little to no experience tend to make between $31690 and $41520 while the more experienced ones make over $78340 per year.
Top 5 paying states
1 of the easiest ways to increase your salary as A PR Specialist is to move to a higher paying state like DC. Right now, the highest paying states for PR Specialists are DC, VA, CA, NY and CT.
However a higher pay at DC doesn’t guarantee that you will make more because the living expenses at DC might be 2x higher than where you are currently at now.
3 other factors that can increase your salary as A PR Specialist is the degree you hold, the industry you work in and lastly the company you work for (bigger companies like the Fortune 500 companies tend to pay more).
People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.
They also like working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
They plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
They research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
They plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Art, Entertainment and Sports Green Enhanced Skills Environment Protection, Research, Design and Consulting Services Administrative and Information Support, Management Governance Health Informatics Consumer Services
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