What Do Market Research Analysts Do: Job Description, Responsibilities and Duties

Stanley TanLeave a Comment



daily life of a Market Research Analyst and Marketing Specialist
are Market Research Analysts and Marketing Specialists happy with their job

Market Research Analysts and Marketing Specialists

Other names for this job might include Advertising Analyst, Business Development Analyst, Business Development Specialist, Client Service and Consulting Manager, Client Services Vice President, Communications Specialist, Database Marketing Analyst, Demographic Analyst, Director of Market Analysis, Family Consumer Scientist


  • $70030
    Salary
  • 68%
    Job satisfaction
  • Quite Hard
    Becoming one
  • High
    Job growth
OwlGuru Rank

B+



Being A Market Research Analyst: What You Really Do


In this job description guide, you will find out what do Market Research Analysts and Marketing Specialists do and what is their typical work day like.

After reading this, you will have a much better idea on whether you will like working as a Market Research Analyst and Marketing Specialist or not.



Job summary

Market Research Analysts research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

We asked Market Research Analysts how satisfied they are with their job. Here is what they said.

Job satisfaction

68%

How meaningful is this job

41%


68% of them said they were satisfied with their job and 41% said they find that their job makes the world a better place or helps to make someone else’s life better.



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Typical day

We asked some Market Research Analysts a few questions to find out what else does their work day look like. Here is what we found.

Do you have telephone conversations everyday in this job?88% said yes
Do you have to use email everyday in this job?92% said yes
How important is it to work in a team in this job?25% said very important
Do you have group discussions everyday in this job?54% said yes
Do you have to meet strict deadlines everyday in this job?13% said yes
Do you talk or work with customers everyday in this job?13% said yes
Do you have to deal with angry customers everyday in this job?0% said yes
Do you have to make decisions everyday in this job?25% said yes



Other responsibilities

Besides the “typical day” things that Market Research Analysts do, they Prepare reports of findings, illustrating data graphically and translating complex findings into written text. They might also Forecast and track marketing and sales trends, analyzing collected data.

On a weekly to monthly basis, Market Research Analysts Seek and provide information to help companies determine their position in the marketplace. and Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

In addition, they Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

Although specific duties may vary, many of them Monitor industry statistics and follow trends in trade literature.

To some Market Research Analysts, it is also their responsibility to Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

A typical week or month for them might include:

Prepare research reports.
Analyze market conditions or trends.
Gather organizational performance information.
Discuss business strategies, practices, or policies with managers.
Gather organizational performance information.
Analyze market conditions or trends.



Working life

Working hours

40 hours per week

Working schedule

Regular (Set schedule and routine)


In a typical work week as A Market Research Analyst, you can expect to work 40 hours per week.

Do Market Research Analysts work in an office-style work environment?

Everyday
83.33%

Once a week
0%

Once a month
4.17%

Once a year
0%

Never
12.5%

Do Market Research Analysts work in a warehouse-style work environment?

Everyday
4.17%

Once a week
0%

Once a month
0%

Once a year
16.67%

Never
79.17%

Do Market Research Analysts work outdoors?

Everyday
0%

Once a week
0%

Once a month
0%

Once a year
20.83%

Never
79.17%



Is this right for me

Best personality for this career

The Thinkers and The Persuaders


You can read more about these career personality types here.

You will like this career if you are someone who likes working with ideas, and require an extensive amount of thinking. They like searching for facts and figuring out problems mentally.

You also like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.



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Career type

Business and Finance
Management
Marketing Information Management and Research
Science and Math

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Related to Market Research Analysts and Marketing Specialists Job Description

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Additional resources

http://www.bls.gov/OOH/business-and-financial/market-research-analysts.htm
https://www.casro.org/
http://www.marketingresearch.org/

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Market Research Analysts and Marketing Specialists
Written by: Stanley Tan
Market Research Analysts research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
4.5 / 5 stars

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