Market Research Analysts and Marketing Specialists: Salary, Job Description, How To Be One and More

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Market Research Analysts and Marketing Specialists jobs information
pros and cons of being a Market Research Analyst and Marketing Specialist

Market Research Analysts and Marketing Specialists

Other names for this job might include Advertising Analyst, Business Development Analyst, Business Development Specialist, Client Service and Consulting Manager, Client Services Vice President, Communications Specialist, Database Marketing Analyst, Demographic Analyst, Director of Market Analysis, Family Consumer Scientist


  • $70030
    Salary
  • 68%
    Job satisfaction
  • Quite Hard
    Becoming one
  • High
    Job growth
OwlGuru Rank

B+



Market Research Analysts: Know It All In 1 Minute


In this career summary, you will find out what the job of A Market Research Analyst is about and what it is like.

After reading this, you will have a good idea on what the job is about and decide if this is the right career for you.



Job description

Market Research Analysts and Marketing Specialists research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

Read more about what does A Market Research Analyst really do at work and what is it like being and working as one.


Become one

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Salary

Average salary
$70030 per year

Hourly wage
$33.67 an hour


Market Research Analysts with little to no experience tend to make between $33530 and $44950 while the more experienced ones make over $87900 per year.

Top 5 paying statesHourlyAnnual
CA$39.06$81250
WA$37.61$78230
CO$37.37$77740
DE$37.3$77580
NY$37.16$77280

1 of the easiest ways to increase your salary as A Market Research Analyst is to move to a higher paying state like CA. Right now, the highest paying states for Market Research Analysts are CA, WA, CO, DE and NY.

However a higher pay at CA doesn’t guarantee that you will make more because the living expenses at CA might be 2x higher than where you are currently at now.

3 other factors that can increase your salary as A Market Research Analyst is the degree you hold, the industry you work in and lastly the company you work for (bigger companies like the Fortune 500 companies tend to pay more).

Find out how much do successful Market Research Analysts make and if their salary is high when compared to all the other careers.


Requirements

Recommended degree level
Bachelor’s Degree

We asked other Market Research Analysts what degree they had when they got the job and most of them said they had a Bachelors degree followed by Master’s degree.

Other than that we also asked them what did they major in and here are the most popular majors that came up.

Consumer Merchandising/Retailing Management
Applied Economics
Marketing/Marketing Management, General
Marketing Research
International Marketing

Another popular question from our readers is what makes A Market Research Analyst successful or would they be good in this career.

Well, we found that most successful Market Research Analysts have these 5 skillsets.

Reading Comprehension
Active Listening
Complex Problem Solving
Writing
Speaking

In addition to that, 1 common characteristic among successful Market Research Analysts is they are good at Integrity. Here are the top 5 common characteristics.

Integrity
Analytical Thinking
Attention to Detail
Initiative
Dependability
= Hot in-demand that most employers are looking for

Read more about what it really takes to become A Market Research Analyst and the degree, training and education you need


Pros and Cons

Here are some reasons why you should and shouldn’t choose A Market Research Analyst as your career.

PROS
Suitable for people who likes to solve problems mentally
Suitable for people who values achievements and are resultsoriented
This career is perfect for people who love to work indoors.
Very good salary
Normal working hours (40 hours per week)
CONS
Not suitable for people who likes to help and teach others
It is hard to get into this career. A considerable amount of workrelated skill, knowledge, or experience is required for this career.


There will be pros and cons for all jobs. The point is how much do the pros outweigh the cons to you.

A pro to you might be a con to Bob. A pro to Bob might be a con to you. We suggest reading about this career framework that can help you to find out what type of careers are right for you.



What is the job like

Job satisfaction
68%

Is this job meaningful
41%


Working hours
40 hours per week

Working schedule
Regular (Set schedule and routine)


On a normal working week Market Research Analysts and Marketing Specialists work 40 hours per week.

68% of Market Research Analysts said they were satisfied with their job and 41% said they feel like their job is making other people’s lives better.



Is this right for me

Best personality for this career
The Thinkers and The Persuaders


You can read more about these career personality types here.

People who are suitable for this job tends to like working with ideas, and require an extensive amount of thinking. They like searching for facts and figuring out problems mentally.

They also like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.



How we can help

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Career type

Business and Finance
Management
Marketing Information Management and Research
Science and Math

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Related to Market Research Analysts and Marketing Specialists Career Information

Market Research Analysts and Marketing Specialists job description, Market Research Analysts and Marketing Specialists salary, Market Research Analysts and Marketing Specialists information, what is the job of a Market Research Analyst and Marketing Specialist like, pros and cons about Market Research Analysts and Marketing Specialists, colleges and universities for Market Research Analysts and Marketing Specialists, is Market Research Analysts and Marketing Specialists the right career for me, Quite Hard careers to get into, careers in Business and Finance

Additional resources

http://www.bls.gov/OOH/business-and-financial/market-research-analysts.htm
https://www.casro.org/
http://www.marketingresearch.org/

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Market Research Analysts and Marketing Specialists
Written by: Stanley Tan
Market Research Analysts research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
4.5 / 5 stars

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