Market Research Analysts Salary 2018: How Much Money Do They Make

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hourly pay for Market Research Analysts and Marketing Specialists
do Market Research Analysts and Marketing Specialists make a lot of money

Market Research Analysts and Marketing Specialists

Other names for this job might include Advertising Analyst, Business Development Analyst, Business Development Specialist, Client Service and Consulting Manager, Client Services Vice President, Communications Specialist, Database Marketing Analyst, Demographic Analyst, Director of Market Analysis, Family Consumer Scientist

  • $70620
  • 68%
    Job satisfaction
  • Quite Hard
    Becoming one
  • High
    Job growth
OwlGuru Rank


How Much Do Market Research Analysts Make In 2018

In this salary guide, you will find out how much do Market Research Analysts and Marketing Specialists make.

After reading this, you will be able to make a decision if working as a Market Research Analyst and Marketing Specialist will suit your financial goals (e.g: buying a home, BMW or just your target salary goal).

Average salary

Annual salary
$70620 per year

Hourly wage
$33.950 per hour

One of the most popular questions we get from our readers here at OwlGuru is how much do Market Research Analysts make per year and what is their hourly wage.

According to BLS, the average annual salary of Market Research Analysts is $70620. Their salary can also be as low as $33950 if you’re still a newbie with no experience to over $121720 if you have a ton of experience under your belt.

The typical hourly pay is $33.950 and can range from $16.320 to $58.520 which also depends if you’re a newbie or a professional.

Just like any other job, the salary of A Market Research Analyst will vary based on your education and experience level.

# = Over $100 per hour or $200,000 per year.
Salary rank

We wanted to make it easy for our readers to compare the salary of A Market Research Analyst to all the other careers out there. So we created Salary Rank.

This compares the salary of all careers and we give them a rank of A, B, C or D depending on how high or low is their average salary.

After comparing how much do Market Research Analysts make with other careers, they have a salary rank of B.

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Salary range

Highest (Top 10%)$58.520$121720
Senior (Top 25%)$42.440$88260
Middle (Mid 50%)$30.080$62560
Junior (Bottom 25%)$21.900$45550
No experience (Bottom 10%)$16.320$33950

Entry-level Market Research Analysts who starts out at $45550 can expect to make $62560 after 3-5 years of experience in the field.

The bottom 10% makes less than $16.320 per hour while the top 10% makes over $58.520 per hour.

While the median wage is $62560 per annum or $30.080 per hour.

Depending on who you work for, you might also get overtime pay.

# = Over $100 per hour or $200,000 per year.

Highest paying industries

Industry nameHourly wageAnnual salary
Aerospace Product and Parts Manufacturing51.84107830
Semiconductor and Other Electronic Component Manufacturing48.45100780
Support Activities for Mining48.17100200
Computer and Peripheral Equipment Manufacturing47.598810
Motor Vehicle Manufacturing46.3596400
Wireless Telecommunications Carriers (except Satellite)46.1295920
Federal Executive Branch45.5194660
Federal government, including the US Postal Service45.2194040
Securities and Commodity Contracts Intermediation and Brokerage44.2792080
Satellite Telecommunications44.0591630
Computer and Electronic Product Manufacturing44.0291560
Software Publishers43.690690
Transportation Equipment Manufacturing43.5990660
Manufacturing and Reproducing Magnetic and Optical Media43.5290530
Wired Telecommunications Carriers43.1289690
Postal Service (federal government)42.9489310
Research and Development in the Physical, Engineering, and Life Sciences42.8489100
Scientific Research and Development Services41.9787310
Communications Equipment Manufacturing41.6586640
Metalworking Machinery Manufacturing41.4786260
Monetary Authorities-Central Bank4185290
Securities, Commodity Contracts, and Other Financial Investments and Related Activities40.784660
Pipeline Transportation40.4384090
Cutlery and Handtool Manufacturing39.8882950
Navigational, Measuring, Electromedical, and Control Instruments Manufacturing39.8782920
Couriers and Express Delivery Services39.6282420
Couriers and Messengers39.4582050
Oil and Gas Extraction39.2881700
Agriculture, Construction, and Mining Machinery Manufacturing38.5580190
Other Financial Investment Activities38.580070
Audio and Video Equipment Manufacturing38.4880040
Medical Equipment and Supplies Manufacturing38.3979840
Funds, Trusts, and Other Financial Vehicles38.3379730
Publishing Industries (except Internet)38.3379720
Other Electrical Equipment and Component Manufacturing38.2379530
Research and Development in the Social Sciences and Humanities3879050
Other Transportation Equipment Manufacturing37.9278880
Other Telecommunications37.8578740
Electric Power Generation, Transmission and Distribution37.6878370
Resin, Synthetic Rubber, and Artificial Synthetic Fibers and Filaments Manufacturing37.6278250
Computer Systems Design and Related Services37.277370
Commercial and Service Industry Machinery Manufacturing37.1177190
Data Processing, Hosting, and Related Services36.8476630
Industrial Machinery Manufacturing36.4275760
Rail Transportation36.3775640
Petroleum and Coal Products Manufacturing36.0574980
Management of Companies and Enterprises36.0374930
Basic Chemical Manufacturing35.9874830
Nondepository Credit Intermediation35.9774830
Pipeline Transportation of Natural Gas35.6874210
Professional and Commercial Equipment and Supplies Merchant Wholesalers35.5573950
Natural Gas Distribution35.5373910
Other Information Services35.3473520
Finance and Insurance35.2273260
Footwear Manufacturing35.1973190
Electrical Equipment, Appliance, and Component Manufacturing35.0372860
Other Furniture Related Product Manufacturing34.9372650
Electrical Equipment Manufacturing34.972590
Cable and Other Subscription Programming34.8472470
Miscellaneous Manufacturing34.7972370
Direct Insurance (except Life, Health, and Medical) Carriers34.772190
Insurance Carriers34.6171980
Machinery Manufacturing34.5771900
Testing Laboratories34.3671460
Turned Product and Screw, Nut, and Bolt Manufacturing34.1771060
Power and Communication Line and Related Structures Construction34.1170950
Credit Intermediation and Related Activities34.0670850
Petroleum and Petroleum Products Merchant Wholesalers33.9670640
Pharmaceutical and Medicine Manufacturing33.9270550
Activities Related to Credit Intermediation33.8970490
Hardware Manufacturing33.8270340
Chemical Manufacturing33.7770240
Specialized Design Services33.7270130
Professional, Scientific, and Technical Services33.6970070
Drugs and Druggists' Sundries Merchant Wholesalers33.5569790
Grain and Oilseed Milling33.5369730
Other Nondepository Credit Intermediation33.569680
Securities and Commodity Exchanges33.4869640
Household Appliance Manufacturing33.4669610
Household Appliances and Electrical and Electronic Goods Merchant Wholesalers33.4369530
Direct Selling Establishments33.3969450
Advertising, Public Relations, and Related Services33.3869430
Transportation and Warehousing33.3769400
General Medical and Surgical Hospitals, State government owned33.3569380
Mining (except Oil and Gas)33.3569360
Engineering Services33.2269100
Scheduled Air Transportation33.2169070
All industries, private ownership only33.1268890
Boiler, Tank, and Shipping Container Manufacturing33.0968830
Television Broadcasting33.0968820
Depository Credit Intermediation33.0868800
Architectural, Engineering, and Related Services33.0768790
Paint, Coating, and Adhesive Manufacturing33.0668760
All industries33.0368700
Accounting, Tax Preparation, Bookkeeping, and Payroll Services33.0268680
Nonferrous Metal (except Aluminum) Production and Processing33.0168650
Air Transportation32.9468520
Insurance Carriers and Related Activities32.9368500
Support Activities for Air Transportation32.9168460
Hospitals, State government owned32.8968410
Soap, Cleaning Compound, and Toilet Preparation Manufacturing32.7868190
Merchant Wholesalers, Durable Goods32.7468110
Electrical Contractors and Other Wiring Installation Contractors32.6667940
Elementary and Secondary Schools, Local government owned32.6367880
Motor Vehicle Parts Manufacturing32.5467670
Lawn and Garden Equipment and Supplies Stores32.567600
Animal Food Manufacturing32.4767540
Textile and Fabric Finishing and Fabric Coating Mills32.4667510
Other Chemical Product and Preparation Manufacturing32.4667510
Broadcasting (except Internet)32.3767330
Highway, Street, and Bridge Construction32.0866720
Social Advocacy Organizations32.0866720
Management, Scientific, and Technical Consulting Services32.0366620
Tobacco Manufacturing32.0366610
Nonresidential Building Construction32.0266600
Clay Product and Refractory Manufacturing31.9966530
Metal and Mineral (except Petroleum) Merchant Wholesalers31.9566460
Other Professional, Scientific, and Technical Services31.966350
Other Heavy and Civil Engineering Construction31.8866310
Radio and Television Broadcasting31.8266180
Other Insurance Related Activities31.8266180
Newspaper, Periodical, Book, and Directory Publishers31.8166160
Wholesale Trade31.6865900
Converted Paper Product Manufacturing31.6765880
Cut and Sew Apparel Manufacturing31.6665850
Primary Metal Manufacturing31.6565840
Independent Artists, Writers, and Performers31.6365780
Machine Shops; Turned Product; and Screw, Nut, and Bolt Manufacturing31.6165760
Fabricated Metal Product Manufacturing31.5965710
Motion Picture and Video Industries31.4865470
Waste Treatment and Disposal31.4665440
Ship and Boat Building31.4565420
Farm Product Raw Material Merchant Wholesalers31.4565420
Paper and Paper Product Merchant Wholesalers31.4265360
Chemical and Allied Products Merchant Wholesalers31.3965300
Business Support Services31.3365170
Utility System Construction31.2965090
Clothing Stores31.2865070
Sugar and Confectionery Product Manufacturing31.2865050
Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures31.2565000
Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers31.2464980
Other Food Manufacturing31.2464970
Legal Services31.2364960
Building Equipment Contractors31.2264950
Water Transportation31.2264950
Apparel Manufacturing31.1764830
Paper Manufacturing31.1564790
Support Activities for Transportation31.1364740
Jewelry and Silverware Manufacturing30.9964470
Motion Picture and Sound Recording Industries30.9464360
Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing30.964270
Spring and Wire Product Manufacturing30.8464140
Specialty (except Psychiatric and Substance Abuse) Hospitals (including private, state, and local government hospitals)30.8164090
Specialty hospitals, Privately owned30.8164090
Food Manufacturing30.8164080
Lessors of Nonfinancial Intangible Assets (except Copyrighted Works)30.7964030
Wholesale Electronic Markets and Agents and Brokers30.7764010
Bakeries and Tortilla Manufacturing30.7263900
Federal, State, and Local Government30.7263900
Federal, State, and Local Government, excluding state and local schools and hospitals, and the US Postal Service30.7263900
Commercial and Industrial Machinery and Equipment Rental and Leasing30.6963840
Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers30.6763790
Merchant Wholesalers, Nondurable Goods30.6363710
Deep Sea, Coastal, and Great Lakes Water Transportation30.6363710
Other General Merchandise Stores30.5263470
Electric Lighting Equipment Manufacturing30.563450
Warehousing and Storage30.563440
Apparel, Piece Goods, and Notions Merchant Wholesalers30.4663360
Other General Purpose Machinery Manufacturing30.4463310
Nonstore Retailers30.4463310
Cement and Concrete Product Manufacturing30.4263280
Animal Slaughtering and Processing30.3563120
Heavy and Civil Engineering Construction30.3463110
Textile Mills30.3463110
Nonscheduled Air Transportation30.3363090
Freight Transportation Arrangement30.2762970
Office Administrative Services30.2662950
Medical and Diagnostic Laboratories30.2462900
Waste Collection30.2362880
Apparel Accessories and Other Apparel Manufacturing30.1962800
Grocery and Related Product Merchant Wholesalers30.1962790
Business, Professional, Labor, Political, and Similar Organizations30.1862780
Fabric Mills30.1762750
Electronic Shopping and Mail-Order Houses30.1162630
Agencies, Brokerages, and Other Insurance Related Activities30.1162620
Investigation, Guard, and Armored Car Services30.0862570
Alumina and Aluminum Production and Processing30.0762550
Plumbing, Heating, and Air-Conditioning Contractors30.0462480
Miscellaneous Durable Goods Merchant Wholesalers29.9662330
Other Fabricated Metal Product Manufacturing29.9162220
Machine Shops29.8962180
Coating, Engraving, Heat Treating, and Allied Activities29.8962160
Machinery, Equipment, and Supplies Merchant Wholesalers29.8562080
General Medical and Surgical Hospitals, Privately owned29.8262030
Electronics and Appliance Stores29.8162000
Nonmetallic Mineral Product Manufacturing29.7861940
Hospitals, Privately owned29.7761920
Investigation and Security Services29.7661910
Rubber Product Manufacturing29.7661890
Religious, Grantmaking, Civic, Professional, and Similar Organizations29.7561870
Engine, Turbine, and Power Transmission Equipment Manufacturing29.7361840
Other Miscellaneous Manufacturing29.6561680
Plastics and Rubber Products Manufacturing29.661560
Plastics Product Manufacturing29.5861520
General Medical and Surgical Hospitals (including private, state, and local government hospitals)29.5761500
Hospitals (including private, state, and local government hospitals)29.5661480
Waste Management and Remediation Services29.5561470
Insurance Agencies and Brokerages29.5161370
Other Specialty Trade Contractors29.4561260
Fruit and Vegetable Preserving and Specialty Food Manufacturing29.4461230
Specialized Freight Trucking29.461150
Security Systems Services29.3861110
Land Subdivision29.3561050
Other Services (except Federal, State, and Local Government)29.3561040
Construction of Buildings29.2860900
Radio Broadcasting29.2260790
Printing and Related Support Activities29.2260780
Beverage and Tobacco Product Manufacturing29.1660640
Furniture and Home Furnishing Merchant Wholesalers29.1260580
Sound Recording Industries29.0860490
Sector 56- Administrative and Support and Waste Management and Remediation Services29.0760460
Beverage Manufacturing29.0660450
Administrative and Support Services29.0660440
Newspaper Publishers29.0360380
Architectural and Structural Metals Manufacturing29.0260370
Transit and Ground Passenger Transportation28.8459980
Rental and Leasing Services28.8459980
Steel Product Manufacturing from Purchased Steel28.859910
Pulp, Paper, and Paperboard Mills28.7759850
Travel Agencies28.7459780
Grantmaking and Giving Services28.759690
Dairy Product Manufacturing28.6459580
Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers28.6459570
Other Building Equipment Contractors28.5959460
Federal, state, and local government, including government owned schools and hospitals, and the US Postal Service28.5959460
Other Nonmetallic Mineral Product Manufacturing28.5159300
Exterminating and Pest Control Services28.4359140
Offices of Mental Health Practitioners (except Physicians)28.4259120
Lessors of Real Estate28.4159100
Consumer Goods Rental28.3759010
Educational Services, Local government owned28.3558970
Travel Arrangement and Reservation Services28.358860
Electronic and Precision Equipment Repair and Maintenance28.2958840
Glass and Glass Product Manufacturing28.2758810
Local Government, excluding schools and hospitals28.1458520
Remediation and Other Waste Management Services28.1358500
Retail Trade28.1158470
Truck Transportation28.0858400
Automotive Equipment Rental and Leasing28.0358310
Miscellaneous Nondurable Goods Merchant Wholesalers28.0158260
Specialty Trade Contractors27.9858210
Employment Services27.9858200
Elementary and Secondary Schools (including private, state, and local government schools)27.9658160
Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing27.9258080
Business schools and computer and management training - Privately owned27.8457900
Business Schools and Computer and Management Training (including private, state, and local government schools)27.8157850
Sporting Goods Stores27.7957800
Furniture and Related Product Manufacturing27.7657730
Other Support Services27.7557730
Textile Furnishings Mills27.757610
Psychiatric and Substance Abuse Hospitals, Privately owned27.6857570
Veterinary Services27.6757550
Leather and Allied Product Manufacturing27.6657540
Psychiatric and Substance Abuse Hospitals (including private, state, and local government hospitals)27.6557500
Textile Product Mills27.6457480
Other Textile Product Mills27.657410
Technical and trade schools, Privately owned27.5857370
Railroad Rolling Stock Manufacturing27.5357260
Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance27.5257240
Telephone Call Centers27.5157230
Other Wood Product Manufacturing27.4957180
Home Health Care Services27.4957170
Motor Vehicle Body and Trailer Manufacturing27.4557110
Health and Personal Care Stores27.4457070
Other Motor Vehicle Dealers27.4357050
Local government, including schools and hospitals27.3756940
Home Furnishings Stores27.3456870
Colleges, universities, and professional schools, Privately owned27.3456870
Pharmacies and Drug Stores27.2956770
Wood Product Manufacturing27.2556670
Farm and Garden Machinery and Equipment Merchant Wholesalers27.2456670
Other Miscellaneous Store Retailers27.2356650
Technical and Trade Schools (including private, state, and local government schools)27.256580
Outpatient Care Centers27.1656490
General Freight Trucking27.0756310
Facilities Support Services27.0756300
Residential Mental Health and Substance Abuse Facilities27.0456240
Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities26.9956130
Scenic and Sightseeing Transportation, Land26.9656070
Sporting Goods, Hobby, and Musical Instrument Stores26.9456040
Veneer, Plywood, and Engineered Wood Product Manufacturing26.9356020
Amusement Parks and Arcades26.8755890
Spectator Sports26.8455830
Residential Intellectual and Developmental Disability Facilities26.8455820
Junior colleges, Privately owned26.8155760
State Government, excluding schools and hospitals26.7555650
Community Food and Housing, and Emergency and Other Relief Services26.7555640
Sporting Goods, Hobby, Musical Instrument, and Book Stores26.6655450
Activities Related to Real Estate26.6255370
Miscellaneous Store Retailers26.5955310
Colleges, Universities, and Professional Schools (including private, state, and local government schools)26.5955310
General Merchandise Stores26.5655230
Agriculture, Forestry, Fishing and Hunting26.5355190
Support Activities for Agriculture and Forestry26.5355190
Real Estate and Rental and Leasing26.4955110
Junior colleges, State government owned26.4955100
All Other Ambulatory Health Care Services26.4555020
Household and Institutional Furniture Manufacturing26.4354980
Educational Services (including private, state, and local government schools)26.3854870
Services to Buildings and Dwellings26.3754850
Educational Services, Privately owned26.3754850
State government, including schools and hospitals26.3554810
Automobile Dealers26.3254740
Performing Arts, Spectator Sports, and Related Industries26.3154730
Clothing and Clothing Accessories Stores26.3154720
Motor Vehicle and Parts Dealers26.2954690
Elementary and Secondary Schools, Privately owned26.2654620
Health Care and Social Assistance (including private, state, and local government hospitals)26.2654610
Household and Institutional Furniture and Kitchen Cabinet Manufacturing26.2454590
Support Activities for Animal Production26.2354560
Junior Colleges (including private, state, and local government schools)26.1954470
Furniture and Home Furnishings Stores26.1454370
Labor Unions and Similar Labor Organizations26.0554180
Office Supplies, Stationery, and Gift Stores2654080
Educational Support Services (including private, state, and local government schools)2654070
Other Ambulatory Health Care Services25.9954070
Photographic Services25.9954060
Educational Support Services, Privately owned25.9954060
Nursing Care Facilities (Skilled Nursing Facilities)25.9754010
Residential Building Construction25.9353940
Wood Kitchen Cabinet and Countertop Manufacturing25.9253910
Junior colleges, Local government owned25.9153890
Offices of Physicians25.8853840
Real Estate25.8753810
Educational Services, State government owned25.8753810
Colleges, universities, and professional schools, State government owned25.8353730
Ambulatory Health Care Services25.7953650
Scenic and Sightseeing Transportation25.7453540
Book Stores and News Dealers25.6653380
Automotive Parts, Accessories, and Tire Stores25.653240
Nursing and Residential Care Facilities25.5653170
Hospitals, Local government owned25.5553140
General Medical and Surgical Hospitals, Local government owned25.5553140
Fitness and Recreational Sports Centers25.5553140
Specialty Food Stores25.5453110
Promoters of Performing Arts, Sports, and Similar Events25.5353110
Office Furniture (including Fixtures) Manufacturing25.553040
Furniture Stores25.4953020
Arts, Entertainment, and Recreation25.4852990
Other Leather and Allied Product Manufacturing25.4452910
Civic and Social Organizations25.3352680
Landscaping Services25.3152640
Lumber and Other Construction Materials Merchant Wholesalers25.2752560
Religious Organizations25.1752360
Offices of All Other Health Practitioners25.1752350
Drycleaning and Laundry Services25.0652120
Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly25.0452090
Special Food Services24.8551680
Traveler Accommodation24.8351640
Repair and Maintenance24.6751300
Jewelry, Luggage, and Leather Goods Stores24.6551260
Other Personal Services24.6251220
Grocery Stores24.5851120
Amusement, Gambling, and Recreation Industries24.5451050
Offices of Real Estate Agents and Brokers24.5351020
Museums, Historical Sites, and Similar Institutions24.4950940
Social Assistance24.4650870
Roofing Contractors24.4150780
Forging and Stamping24.450760
Personal and Laundry Services24.3950740
Other Residential Care Facilities24.3150570
Vocational Rehabilitation Services24.3150570
Food and Beverage Stores24.350540
Other Amusement and Recreation Industries24.1750280
Individual and Family Services23.8949690
Offices of Physical, Occupational and Speech Therapists, and Audiologists23.8449590
Outpatient Mental Health and Substance Abuse Centers23.7649430
Gambling Industries23.6949280
Used Merchandise Stores23.649100
Accommodation and Food Services23.4748810
Other Schools and Instruction (including private, state, and local government schools)23.4548780
Ambulance Services23.4548780
Other schools and instruction, Privately owned23.4348730
Casino Hotels23.2948440
Full-Service Restaurants23.1648180
Performing Arts Companies23.0747980
RV (Recreational Vehicle) Parks and Recreational Camps22.8547530
Drinking Places (Alcoholic Beverages)22.5746940
Department Stores22.4946780
Offices of Other Health Practitioners22.4346660
Services for the Elderly and Persons with Disabilities22.1346030
Food Services and Drinking Places22.0845940
Theater Companies and Dinner Theaters21.9745700
Personal Care Services21.7345200
Automotive Body, Paint, Interior, and Glass Repair21.7245180
Scenic and Sightseeing Transportation, Water21.745140
Building Material and Garden Equipment and Supplies Dealers21.6345000
Shoe Stores21.6244980
Child Day Care Services21.344310
Restaurants and Other Eating Places21.1844060
Automotive Repair and Maintenance20.8443340
Building Finishing Contractors20.8243310
Offices of Optometrists20.5942830
Building Material and Supplies Dealers20.3642350
Offices of Dentists20.242010
Offices of Chiropractors17.6636740

Not all industries pay the same for Market Research Analysts and Marketing Specialists.

One of the easiest way to increase your salary is to change industries and find a higher paying one.

Highest paying states


Another simple way to boost your pay as A Market Research Analyst is to move to a higher paying state. However moving to a higher paying state like CA doesn’t mean you will make more overall. This is because the expenses at CA may be 2x higher than where you are currently living at right now.

According to the BLS, the highest paid / most successful Market Research Analysts are in the states of CA, WA, CO, DE and NY. The average salary in CA is $81250.

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