What Do Copy Writers Do: Job Description, Responsibilities and Duties

Stanley TanLeave a Comment



daily life of a Copy Writer
are Copy Writers happy with their job

Copy Writers

Other names for this job might include Account Executive, Ad Copy Writer, Ad Writer, Advertising Account Executive, Advertising Associate, Advertising Copy Writer, Advertising Copywriter, Advertising Specialist, Advertising Writer, Blurb Writer


  • $69130
    Salary
  • 68%
    Job satisfaction
  • Quite Hard
    Becoming one
  • Low
    Job growth
OwlGuru Rank

C+



Being A Copy Writer: What You Really Do


In this job description guide, you will find out what do Copy Writers do and what is their typical work day like.

After reading this, you will have a much better idea on whether you will like working as a Copy Writer or not.



Job summary

Copy Writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

We asked Copy Writers how satisfied they are with their job. Here is what they said.

Job satisfaction

68%

How meaningful is this job

49%


68% of them said they were satisfied with their job and 49% said they find that their job makes the world a better place or helps to make someone else’s life better.



Become one

schools for Copy Writers
Interested in becoming A Copy Writer? Find the right schools that can help you to become one. This service is free thanks to our sponsors.

Click to start becoming a Copy Writer




Typical day

On a daily basis, Copy Writers Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services. They Present drafts and ideas to clients.

1 of the main responsibilities as A Copy Writer is to Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.

Some may also Vary language and tone of messages based on product and medium.

In a normal work day, another thing that Copy Writers do is they Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.

In addition to that, they Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor..

A typical day for A Copy Writer look like this:

Write advertising or promotional material.
Present work to clients for approval.
Confer with clients to determine needs.

We asked some Copy Writers a few questions to find out what else does their work day look like. Here is what we found.

Do you have telephone conversations everyday in this job?87% said yes
Do you have to use email everyday in this job?97% said yes
How important is it to work in a team in this job?55% said very important
Do you have group discussions everyday in this job?93% said yes
Do you have to meet strict deadlines everyday in this job?69% said yes
Do you talk or work with customers everyday in this job?68% said yes
Do you have to deal with angry customers everyday in this job?8% said yes
Do you have to make decisions everyday in this job?29% said yes



Other responsibilities

Besides the “typical day” things that Copy Writers do, they Invent names for products and write the slogans that appear on packaging, brochures and other promotional material. They might also Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.

On a weekly to monthly basis, Copy Writers Develop advertising campaigns for a wide range of clients, working with an advertising agency’s creative director and art director to determine the best way to present advertising information. and Conduct research and interviews to determine which of a product’s selling features should be promoted.

A typical week or month for them might include:

Write advertising or promotional material.
Monitor current trends.
Develop promotional strategies or plans.
Conduct market research.



Working life

Working hours

40 hours per week

Working schedule

Regular (Set schedule and routine)


In a typical work week as A Copy Writer, you can expect to work 40 hours per week.

Do Copy Writers work in an office-style work environment?

Everyday
99.45%

Once a week
0%

Once a month
0%

Once a year
0%

Never
0.55%

Do Copy Writers work in a warehouse-style work environment?

Everyday
0%

Once a week
2.36%

Once a month
0%

Once a year
9.96%

Never
87.68%

Do Copy Writers work outdoors?

Everyday
15.6%

Once a week
13.41%

Once a month
0%

Once a year
20.35%

Never
50.65%



Is this right for me

Best personality for this career

The Persuaders and The Artists


You can read more about these career personality types here.

You will like this career if you are someone who likes starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.

You also like working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.



How we can help

Start your journey to be A Copy Writer

Get the best college for Copy Writers


Discover the best colleges for your $$$


Find colleges have the highest earning grads


Yes, I'm sure


Rank: C+
Salary: $64050

They engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Rank: C+
Salary: $63730

They sell life, property, casualty, health, automotive, or other types of insurance. May refer clients to independent brokers, work as an independent broker, or be employed by an insurance company.
Rank: C+
Salary: $84380

They analyze, interpret, and broadcast news received from various sources.
Rank: B+
Salary: $68700

They research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Rank: C+
Salary: $60910

They sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.






Trusted by over 50,000 fans

[easy-followers title=”” nofollow=”1″ total_type=”text_before” columns=”2″ template=”tinycolor”]

Career type

Art, Entertainment and Sports
Journalism and Broadcasting

Other Careers Like This


Help Others Out



Learn more about Copy Writers

Summary
Job Description (You are here)
Salary
Requirements
Is This Right For Me

Study To Be A Copy Writer


Related to Copy Writers Job Description

Copy Writers job description, what do Copy Writers do, typical day for Copy Writers, what is it like to work as a Copy Writer, how many hours do Copy Writers work, day to day work of a Copy Writer

Additional resources

http://www.bls.gov/OOH/media-and-communication/writers-and-authors.htm
http://www.agwa.us/
http://www.asja.org/
http://www.spj.org/

OwlGuru.com
OwlGuru.com is a career and college finder site. We help students to find a career and college that is right for them.
Copy Writers
Written by: Stanley Tan
Copy Writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
3.8 / 5 stars

Leave a Reply

Your email address will not be published. Required fields are marked *