daily life of a Copy Writer
are Copy Writers happy with their job

Copy Writers

Other names for this job might include Account Executive, Ad Copy Writer, Ad Writer, Advertising Account Executive, Advertising Associate, Advertising Copy Writer, Advertising Copywriter, Advertising Specialist, Advertising Writer, Blurb Writer

  • $69130
  • 68%
    Job satisfaction
  • Quite Hard
    Becoming one
  • Low
    Job growth
OwlGuru Rank


Being A Copy Writer: What You Really Do

In this job description guide, you will find out what do Copy Writers do and what is their typical work day like.

After reading this, you will have a much better idea on whether you will like working as a Copy Writer or not.

Job summary

Copy Writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

We asked Copy Writers how satisfied they are with their job. Here is what they said.

Job satisfaction


How meaningful is this job


68% of them said they were satisfied with their job and 49% said they find that their job makes the world a better place or helps to make someone else’s life better.

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Typical day

On a daily basis, Copy Writers Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services. They Present drafts and ideas to clients.

1 of the main responsibilities as A Copy Writer is to Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.

Some may also Vary language and tone of messages based on product and medium.

In a normal work day, another thing that Copy Writers do is they Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.

In addition to that, they Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor..

A typical day for A Copy Writer look like this:

Write advertising or promotional material.
Present work to clients for approval.
Confer with clients to determine needs.

We asked some Copy Writers a few questions to find out what else does their work day look like. Here is what we found.

Do you have telephone conversations everyday in this job?87% said yes
Do you have to use email everyday in this job?97% said yes
How important is it to work in a team in this job?55% said very important
Do you have group discussions everyday in this job?93% said yes
Do you have to meet strict deadlines everyday in this job?69% said yes
Do you talk or work with customers everyday in this job?68% said yes
Do you have to deal with angry customers everyday in this job?8% said yes
Do you have to make decisions everyday in this job?29% said yes

Other responsibilities

Besides the “typical day” things that Copy Writers do, they Invent names for products and write the slogans that appear on packaging, brochures and other promotional material. They might also Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.

On a weekly to monthly basis, Copy Writers Develop advertising campaigns for a wide range of clients, working with an advertising agency’s creative director and art director to determine the best way to present advertising information. and Conduct research and interviews to determine which of a product’s selling features should be promoted.

A typical week or month for them might include:

Write advertising or promotional material.
Monitor current trends.
Develop promotional strategies or plans.
Conduct market research.

Working life

Working hours

40 hours per week

Working schedule

Regular (Set schedule and routine)

In a typical work week as A Copy Writer, you can expect to work 40 hours per week.

Do Copy Writers work in an office-style work environment?


Once a week

Once a month

Once a year


Do Copy Writers work in a warehouse-style work environment?


Once a week

Once a month

Once a year


Do Copy Writers work outdoors?


Once a week

Once a month

Once a year


Is this right for me

Best personality for this career

The Persuaders and The Artists

You can read more about these career personality types here.

You will like this career if you are someone who likes starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business.

You also like working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

How we can help

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Rank: C+
Salary: $64050

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Salary: $84380

They analyze, interpret, and broadcast news received from various sources.
Rank: B+
Salary: $68700

They research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Rank: C+
Salary: $60910

They sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.

Trusted by over 50,000 fans

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Career type

Art, Entertainment and Sports
Journalism and Broadcasting

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Copy Writers job description, what do Copy Writers do, typical day for Copy Writers, what is it like to work as a Copy Writer, how many hours do Copy Writers work, day to day work of a Copy Writer

Additional resources

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