Day in the life of
Marketing Coordinator – Emily Marlow
I start out my day by opening up my email and responding to anything that came in from the night before.
I then move to my content calendar where I keep track of all current and upcoming digital content. If I am not the one making it, I make sure to communicate with our writers and designers to make sure they understand the assignment. Some days if I am low on material for content, I run into our warehouse and take a ton of photos and videos of our employees. I can always catch them moving inventory and packing orders which makes for a great post.
Using multiple channels, I spend every day trying to create opportunities and relationships for our company, whether that is a partnership or a new customer or an article mention…outreach is my game. I end my day with checking on what content needs to still be built and look into campaign results.
Pros
You get to work in a team-based environment.. Everyone here really is a team, both in the office and the warehouse.
Doing order fulfillment for DTC brands means you get to see and learn about new products every day. It makes walking around what should be a boring warehouse pretty entertaining.
We always have music playing and every employee gets to pick songs for the playlists.
Working in a fulfillment center might not be for you if you don’t operate well with a team or if you prefer working in a stationary environment. There is lots of moving around, especially for our warehouse workers who are picking inventory and packing orders.
Cookout with warehouse employees
Cons
Lots of your time is spent on calls and writing emails.
You have to rely on other people to do their job for you to complete yours.
Advice to aspiring marketing coordinators
To prepare for this sort of role, I recommend really focusing in on those major-specific courses. If you take it seriously, you will graduate with a great base of knowledge, full of principles and strategies. Slacking off in this material will show when you take on your first marketing role. I also recommend exposing yourself to as many relevant opportunities as possible, whether that’s a job, internship, shadow, networking, etc. In my experience, college courses do not do a great job providing real-life experiences like how to measure KPIs or what to do if my ad has a low CTR. The only way to truly learn this is by working with a marketing expert.
If you are a student reading this, I recommend evaluating how much you enjoy making creative assets and writing. To get to a coordinator/managerial-style role, you will need hands-on experience either writing copy or designing images, or anything related. If the general principle of marketing does not interest or excite you, you will not enjoy the journey to other leadership-based positions.
