The best thing about my job is that there is no ‘typical day’. Every day is completely new, unique, and filled with the potential for multiple projects, new ideas, creativity, and management.

If I were to write out what a typical day could include a bullet-pointed list, these would be just some of my activities:

• Organizing freelance journalists and content writers
• Creating survey angles and liaising with data journalists and analysts
• Relationship building with journalists, industry experts, and influencers
• Creating SEO link-building strategies across 5 brands
• Event planning for community outreach projects, PR, and internal events
• Writing press releases and engaging journalistic content when required
• Attending charity functions and ideation meetings to increase community and charitable engagement both internally and externally
• Planning team-building activities and day-trips
• Liaising with social executives to give them the brand focus and direction for each month and quarter
• Creating design content like infographics, and occasionally social posts
• Planning, creating, and undertaking podcasts, vlogs, and interviews (both for internal and external purposes)

Pros

• The most fun and exciting thing about my job is that the sky is the limit – if you have an idea, you have the freedom to let your creativity take you wherever you want to go, all you need to do is put forward your case and 9 times out of 10 I am given the freedom to try new things – being given the space to try and fail is amazing. One of our CEO’s motos is “don’t be scared to try and fail, just make sure that if you do fail, you fail fast”.
• Variation is the spice of life and this job allows me the creative freedom to turn my hand to a number of creative tasks, be that writing, directing, project planning, or creating content.
• I get to make the world a better place. Not just with the charity work, I get to promote and organize, but through the campaign content, I get to ideate. If there’s something I’m passionate about, I am allowed the space to run a campaign on it, be that helping to educate the children left behind by COVID or shedding light on the state of university student housing.

Cons

• There are always hurdles to overcome and working in-house as opposed to an agency does present setbacks. There are more cooks in the kitchen working in-house, which means projects move slower and there are more obstacles to overcome. This can be frustrating.
• COVID and the ensuing working from home lifestyle presents challenges with physical projects, especially event planning and set-up. While this may be a temporary measure, it’s unclear whether the pre-covid ‘normal’ will return enough to ever make these kinds of initiatives easy to navigate.
• Sometimes there is a lack of understanding on what it is I actually do and the sheer quantity of tasks I have to undertake. All marketing and PR roles tend to suffer this in larger companies and it’s a big difference to working in an agency.
• You will have to fight for development and design teams time, as you may be seen as unimportant in the company pecking order. I’ve definitely had to overcome this, though increased cross-departmental team building and engagement is certainly a proven solution I have seen to help deal with this.

Fitness Copywriter – David Sautter

Top Fitness Magazine

My days usually involve some combination of the following: Discovery calls with clients who own fitness businesses (e.g., gyms, supplement stores, web … Read More

PR Specialist – Janae Robinson

Posh Virtual Receptionists

My name is Janae Robinson and I work for Posh Virtual Receptionists, I began as a virtual receptionist and am now the PR Specialist. Posh is a telecom … Read More

Digital Marketing Strategist – Peter Kim

Immenseo

The job of a Search Marketing Strategist requires constant research and provides an opportunity to be a constant problem solver. For me, I start my da … Read More

Marketing Manager – Janine Hornsby

Marshall Centre part of Marshall of Cambridge

I’m the Marketing Manager at Marshall Centre. I think when we think about roles in aerospace we can sometimes forget that it is not just about enginee … Read More