Day in the life of
Content Marketer – Jessica Traupe
My name is Jessica and I work for a tech startup called Zammad, where we have developed an issue tracking software.
Before taking this job I had no prior experience in the tech industry (I work in food and hospitality before), so this is a great challenge. I’m in charge of Marketing at Zammad, and my main tasks are content creation and SEO. Writing content here is fantastic because every topic is new to me, which means it never gets boring and I learn a lot. My team is very helpful whenever I get lost in tech terminology and is always happy to explain complex topics to me. I also maintain our social media channels, which allows me to engage with our tech community and provides really helpful insights into what matters to them (helping, in turn, with my content creation). And besides all this, I handle our PR and find events for us to participate in.
Friends often ask me if I don’t get bored and whether I miss my previous jobs, but frankly, no. This is more challenging and I have a ton of tasks, so my days just fly by. We’re a fully remote company, so we always work from home (or from wherever we want!), so my days can be very different: some days I’ll work on the balcony, sometimes from my family’s place but mostly in my little study. Every day starts with a stand-up call to check in with the team, and it sets the tone and pace for the day. When there is no pandemic, we’ll all come together occasionally for a workshop or offsite and work on new projects. I’m a marketing gal through and through – I wouldn’t pick any other department. But looking back I’m really glad I picked another industry where I can challenge myself every day and where things never standstill.
Pros
I get to learn new things every day.
Cons
It is a new industry for me. I can bring a fair bit of marketing experience to the table but I’m still only getting familiar with the events, thought-leaders, and proven approaches for this audience.
