Day in the life of
Content Marketer – Jasmine West
Working as a content writer is extremely fulfilling, particularly as a creative individual. With millions of products to write copies for, covering thousands of different categories, I can truly say that no day is ever the same. As the saying goes, “variety is the spice of life”, and getting to experience that day in and day out is one of the greatest benefits of the role. After all, it keeps things exciting!
In addition to writing product descriptions, my day-to-day responsibilities include creating compelling in-house blogs and buyer’s guides, as well as working alongside the SEO and development team to aid the implementation of dynamic tech solutions. For more conservative writers, this may not necessarily be of interest, but as a self-confessed tech geek, these additional tasks only fuel the thrill of my workday.
Since taking a senior position, I now play a key role in ensuring the execution of our content strategy, particularly with regards to blogs. Using upcoming events, both in-house and nationwide, current trends, and keyword research, I create the topics for the weekly blogs and assign them to each writer. This often requires some out-of-the-box thinking to ensure our content is as unique and gripping as possible, but with endless avenues to explore, this serves as yet another opportunity to satiate my creative flair.
As with any role that requires writing, the biggest hurdle to overcome is the dreaded writer’s block. It can creep up on you when you least expect it and, without knowing how to overcome it, you can end up in a proverbial pit of despair! Fortunately, there are many ways to combat this, and it’s simply a case of figuring out what works best for you. For me, moving on to another task momentarily is a great way to blow off the cobwebs, giving me all the creative inspiration I need to return back to the original task with vigor.
Less of a downside and more of a learning curve, being a content writer requires you to really crack down on your speed. In a fast-paced, ever-changing environment, you need a continual stream of content to keep things current, meaning that you have to pick up the pace without sacrificing quality for quantity. For voracious perfectionists who like to revisit copies hundreds of times before publishing, this can be quite tricky to adapt to. At first, this was something I found challenging, but as soon as I found my groove, it became second nature.
