What Do PR Managers Do (including Their Typical Day At Work)

Stan T.Career, Job Description1 Comment

Job Description, Daily Responsibilities, and Work Life.

Job Description

PR Managers plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations. They also establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.

Other tasks include:

  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Develop and maintain the company’s corporate image and identity, which includes the use of logos and signage.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
  • Design and edit promotional publications, such as brochures.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.

We asked PR Managers how satisfied they are with their job. Here is what they said.

Job satisfaction

73%

How meaningful is this job

65%


73% of them said they were satisfied with their job and 65% said they find that their job makes the world a better place or helps to make someone else’s life better.



Become one

schools for Sales Managers

Interested in becoming ? Find the right schools that can help you to become one. This service is free thanks to our sponsors.

View available schools

Typical Day At Work

On a daily basis, PR Managers develop and maintain the company’s corporate image and identity, which includes the use of logos and signage. They facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.

A typical day for a Public Relations and Fundraising Manager will also include:

  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  • Assign, supervise, and review the activities of public relations staff.
  • Manage communications budgets.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.

We asked some PR Managers a few questions to find out what else does their work day look like. Here is what we found.

Do you have telephone conversations everyday in this job?90% said yes
How important is it to work in a team in this job?68% said very important
Do you have group discussions everyday in this job?100% said yes
Do you talk or work with customers everyday in this job?83% said yes
Do you have to deal with angry customers everyday in this job?7% said yes
Do you have to make decisions everyday in this job?75% said yes

Other responsibilities

Besides their typical day, PR Managers also manage communications budgets. They may also evaluate advertising and promotion programs for compatibility with public relations efforts.

On a weekly to monthly basis, PR Managers Maintain company archives. They might also Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

In addition, they Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

Although specific duties may vary, many of them Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.

To some PR Managers, it is also their responsibility to Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.


Working life

Working hours

More than 40 hours per week

Working schedule

Regular schedule like a 9 to 5

In a typical work week as a Public Relations and Fundraising Manager, you can expect to work more than 40 hours per week.

Do PR Managers work in an office-style work environment?

Every day
98%


Never
1%


Do PR Managers work outdoors?

Once a year
61%


Never
37%



Is this right for me

Best personality for this career

The Entrepreneurs and The Artists

People who are suitable for this job tends to like starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business..

They also like working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

You can read more about these career personality types here.




Learn more about PR Managers

Summary
Job Description (You are here)
Salary
Requirements
Is This Right For Me

Find a college with the major you want


Related to Public Relations and Fundraising Managers Job Description

Public Relations and Fundraising Managers job description, what do Public Relations and Fundraising Managers do, typical day for Public Relations and Fundraising Managers, what is it like to work as a Public Relations and Fundraising Manager, how many hours do Public Relations and Fundraising Managers work, day to day work of a Public Relations and Fundraising Manager

Additional resources

http://www.bls.gov/OOH/management/public-relations-managers.htm
http://www.cfre.org/
http://www.prsa.org/
http://www.iabc.com/


One Comment on ““What Do PR Managers Do (including Their Typical Day At Work)”

  1. Elsa Anderson

    I like the fact that public relations managers are responsible for making a company’s information known to the public by the use of press releases and promotional materials to create awareness and induce profits for the company. It’s important for your target market to know you’re on top of the list because that builds trust and people will likely vouch on what’s most popular among the various options around them. If I were to own a company, I will definitely look for a public relations manager who can take care of this to ensure my company’s good image.

Leave a Reply

Your email address will not be published. Required fields are marked *