daily life of an Online Merchant
are Online Merchants happy with their job

Online Merchants

Other names for this job might include E-Commerce Merchant, E-Commerce Retailer, E-Merchant, E-tailer, Internet Merchant, Internet Retailer, Marketing Director, Marketing Specialist, Master Hearth Technician, Online Marketing Manager

  • $73480
  • 70%
    Job satisfaction
  • Quite Hard
    Becoming one
  • Medium
    Job growth
OwlGuru Rank


Being An Online Merchant: What You Really Do

In this job description guide, you will find out what do Online Merchants do and what is their typical work day like. After reading this, you will have a much better idea on whether you will like working as an Online Merchant or not.

Job summary

Online Merchants conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

We asked Online Merchants how satisfied they are with their job. Here is what they said.

Job satisfaction


How meaningful is this job


70% of them said they were satisfied with their job and 47% said they find that their job makes the world a better place or helps to make someone else’s life better.

Become one

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Typical day

On a daily basis, Online Merchants Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites. They Order or purchase merchandise to maintain optimal inventory levels.

1 of the main responsibilities as An Online Merchant is to Determine and set product prices.

Some may also Deliver e-mail confirmation of completed transactions and shipment.

In a normal work day, another thing that Online Merchants do is they Create, manage, or automate orders or invoices, using order management or invoicing software.

In addition to that, they Create or maintain database of customer accounts..

A typical day for An Online Merchant look like this:

Create marketing materials.
Purchase products or services.
Determine the value of goods or services.

We asked some Online Merchants a few questions to find out what else does their work day look like. Here is what we found.

Do you have telephone conversations everyday in this job?81% said yes
Do you have to use email everyday in this job?100% said yes
How important is it to work in a team in this job?50% said very important
Do you have group discussions everyday in this job?67% said yes
Do you have to meet strict deadlines everyday in this job?36% said yes
Do you talk or work with customers everyday in this job?54% said yes
Do you have to deal with angry customers everyday in this job?5% said yes
Do you have to make decisions everyday in this job?60% said yes

Other responsibilities

Besides the “typical day” things that Online Merchants do, they Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats. They might also Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.

On a weekly to monthly basis, Online Merchants Integrate online retailing strategy with physical or catalogue retailing operations. and Cancel orders based on customer requests or inventory or delivery problems.

In addition, they Transfer digital media, such as music, video, or software, to customers via the Internet.

Although specific duties may vary, many of them Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.

To some Online Merchants, it is also their responsibility to Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.

A typical week or month for them might include:

Update professional knowledge.
Allocate physical resources within organizations.
Develop business or market strategies.
Execute sales or other financial transactions.
Execute sales or other financial transactions.

Working life

Working hours

More than 40 hours per week

Working schedule

Regular (Set schedule and routine)

In a typical work week as An Online Merchant, you can expect to work More than 40 hours per week.

Do Online Merchants work in an office-style work environment?


Once a week

Once a month

Once a year


Do Online Merchants work in a warehouse-style work environment?


Once a week

Once a month

Once a year


Do Online Merchants work outdoors?


Once a week

Once a month

Once a year


Is this right for me

Best personality for this career

The Persuaders and The Organizers

You can read more about these career personality types here. You will like this career if you are someone who likes starting up and carrying out projects. They like leading people and making many decisions. Sometimes they require risk taking and often deal with business. You also like following set procedures and routines. They like working with data and details more than with ideas.

How we can help

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Career type

Business and Finance Buying and Merchandising

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Related to Online Merchants Job Description

Online Merchants job description, what do Online Merchants do, typical day for Online Merchants, what is it like to work as an Online Merchant, how many hours do Online Merchants work, day to day work of an Online Merchant

Additional resources

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