How Much Do Market Research Analysts Make in 2021 (including Starting Salary)

Stan T.Career, SalaryLeave a Comment

Annual Salary, Salary Range, and Highest Paying States and Industries

Market Research Analysts

Market Research Analysts research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

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Table of contents
  1. Average salary
  2. Starting salary
  3. Salary rank
  4. Salary range
  5. Highest paying states
  6. Highest paying industries

Average salary

Annual salary
$73970 per year
Hourly wage
$36 per hour

Starting salary

Entry-level annual salary
$35,380 to $48,040 per year
Entry-level hourly wage
$17 to $23 per hour

Entry-level Market Research Analysts and Marketing Specialists with little to no experience can expect to make anywhere between $35,380 to $48,040 per year or $17 to $23 per hour. Similar to any other job, their salary will increase as they gain experience.

Salary rank

Salary rank

We wanted to make it easy for our readers to compare the salary of Market Research Analysts and Marketing Specialists to all the other careers out there. So we created Salary Rank. We compared the salary of all careers then we gave them a rank of A, B, C, or D depending on where their average salary sit in comparison to other careers.

Salary range

Level Hourly Annual
Highest (Top 10%) $61 $127,410
Senior (Top 25%) $45 $93,030
Middle (Mid 50%) $32 $65,810
Junior (Bottom 25%) $23 $48,040
No experience (Bottom 10%) $17 $35,380

Highest paying states

State Hourly Annual
WA $44 $92,350
NJ $44 $91,290
DE $43 $89,240
NY $41 $85,090
DC $41 $84,340
CA $40 $83,150
MN $38 $78,600
CO $38 $77,990
TX $37 $76,840
CT $36 $75,040

Another simple way to increase your salary as a Market Research Analyst and Marketing Specialist is to move to a higher paying state. However moving to a higher paying state like WA doesn’t guarantee that you will make more because the expenses at WA might be much higher than where you are currently living at right now.

According to BLS, the highest paid Market Research Analysts are in the states of WA, NJ, DE, NY and DC.

Highest paying industries

Salary by industry Annual Hourly
Aerospace Product and Parts Manufacturing $119590 $57.50
Telecommunications $102180 $49.12
Federal Executive Branch $101560 $48.83
Oil and Gas Extraction $101130 $48.62
Software Publishers $96510 $46.40
Other Information Services $94910 $45.63
Semiconductor and Other Electronic Component Manufacturing $93610 $45.01
Postal Service (Federal Government) $93360 $44.88
Securities, Commodity Contracts, and Other Financial Investments and Related Activities $93230 $44.82
Support Activities for Mining $92450 $44.45
Computer and Peripheral Equipment Manufacturing $91510 $44.00
Electric Power Generation, Transmission and Distribution $91470 $43.98
Cable and Other Subscription Programming $90830 $43.67
Navigational, Measuring, Electromedical, and Control Instruments Manufacturing $88810 $42.70
Scientific Research and Development Services $87950 $42.28
Audio and Video Equipment Manufacturing $87900 $42.26
Other Furniture Related Product Manufacturing $87790 $42.21
Manufacturing and Reproducing Magnetic and Optical Media $87560 $42.10
Pipeline Transportation of Natural Gas $85710 $41.21
Other Transit and Ground Passenger Transportation $85560 $41.13
Data Processing, Hosting, and Related Services $83930 $40.35
Natural Gas Distribution $83860 $40.32
Engine, Turbine, and Power Transmission Equipment Manufacturing $83060 $39.93
Management of Companies and Enterprises $82990 $39.90
Tobacco Manufacturing $81550 $39.21
Couriers and Express Delivery Services $81480 $39.17
Communications Equipment Manufacturing $81320 $39.10
Chemical Manufacturing $81120 $39.00
Insurance Carriers $80910 $38.90
Commercial and Service Industry Machinery Manufacturing $80530 $38.72

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