How Long Does It Take, What Degree Do You Need, and More
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Market Research Analysts
Market Research Analysts research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
What degree do you need
Bachelor’s Degree
One of the most common questions that we always get is what major or degree do I need to become Market Research Analysts or what courses do I need to take.
We also asked Market Research Analysts what did they major in college or university and here are the top 5 most popular majors that came up.
| Consumer Merchandising and Retailing Management |
| Applied Economics |
| Marketing |
| Marketing Research |
| International Marketing |
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications. Top research positions often require a master’s degree.
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How hard is it
You will need a considerable amount of work-related skill, knowledge or experience to be a Market Research Analyst and Marketing Specialist. For example, an accountant must complete 4 years of college and work for several years in accounting to be considered qualified.
Careers in this difficulty category will usually need several years of work-related experience, on-the-job training, and/or vocational training. These careers usually involve coordinating, supervising, managing, or training others. Similar careers include sales managers, database administrators, chemists, and art directors.
License and certifications
Certification is voluntary, but Market Research Analysts and Marketing Specialists may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research.
Skills required
We asked other Market Research Analysts if they could only have 5 skills, what would they be. Here is what they said.
| 1. | Reading Comprehension what does this mean |
| 2. | Active Listening what does this mean |
| 3. | Complex Problem Solving what does this mean |
| 4. | Writing what does this mean |
| 5. | Speaking what does this mean |
= Hot in-demand that most employers are looking for
Knowledge required
Just like any other job, you will need certain know-hows to excel at your job. Market Research Analysts are generally very knowledgeable in these 5 key areas.
| 1. | English Language what does this mean |
| 2. | Customer and Personal Service what does this mean |
| 3. | Administration and Management what does this mean |
| 4. | Sales and Marketing what does this mean |
| 5. | Computers and Electronics what does this mean |
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Learn more about Market Research Analysts
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Related to Market Research Analysts and Marketing Specialists Requirements
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