what degree do you need to become a Market Research Analyst and Marketing Specialist
majors for Market Research Analysts and Marketing Specialists

Market Research Analysts and Marketing Specialists

Other names for this job might include Advertising Analyst, Business Development Analyst, Business Development Specialist, Client Service and Consulting Manager, Client Services Vice President, Communications Specialist, Database Marketing Analyst, Demographic Analyst, Director of Market Analysis, Family Consumer Scientist

  • $70030
  • 68%
    Job satisfaction
  • Quite Hard
    Becoming one
  • High
    Job growth
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Be A Market Research Analyst: What You Really Need

In this requirements guide for Market Research Analysts and Marketing Specialists, you will find out what do you need to become a Market Research Analyst and Marketing Specialist and what it takes to become one.

After reading this, you will be able to plan for your future if you want to be a Market Research Analyst and Marketing Specialist.

Degree required

Recommended degree level

Bachelor’s Degree

Bachelors degree

Master’s degree

Post-bachelor certificate


No degree

Generally, employers are looking for Market Research Analysts who have a Bachelors degree. They also prefer someone who is good in Reading Comprehension and Active Listening.

1 common question that we always get is what major or degree do I need to become A Market Research Analyst or what courses do I need to take.

We did a survey to ask other Market Research Analysts what did they major in college or university and here are the most popular majors that came up.

Consumer Merchandising/Retailing Management
Applied Economics
Marketing/Marketing Management, General
Marketing Research
International Marketing

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications. Top research positions often require a master’s degree.


schools for Market Research Analysts

Interested in becoming A Market Research Analyst? Find the right schools that can help you to become one. You will need some of your details to get you matched with the right college or university. This service is free thanks to our sponsors.

Questions to ask the university or college:

  1. How many students are in the program?
  2. Is your program accredited?
  3. How many faculty members do you have? Do they hold the right credentials?
  4. What is your job placement rate?
  5. Does your school hold career fairs or other on-campus events with employers? How many employers typically attend?
  6. How many of your students have at least one internship by graduation?
Click to start becoming a Market Research Analyst and Marketing Specialist

How long does it take

Quite Hard

You will need a considerable amount of work-related skill, knowledge or experience to be A Market Research Analyst.

For example: An accountant must complete 4 years of college and work for several years in accounting to be considered qualified.

To become A Market Research Analyst, you will need several years of work-related experience, on-the-job training or vocational training.

How long does it take
2 to 4 1/2 years

Work experience
2 to 4 years
2 to 4 years

1 to 2 years

4 to 6 years

6 to 8 years

Over 10 years

Job training
3 to 6 months
3 to 6 months

No training

1 to 3 months

6 months to 1 year

0 to 1 month

Most Market Research Analysts have 2 to 4 years work experience and 3 to 6 months job training.

To increase your chances of getting a job, you can look for job training while studying to be one.

License and certifications

Do you need any license or certification
Recommended but not required

Certification is voluntary, but Market Research Analysts and Marketing Specialists may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research.

Skills required

We asked other Market Research Analysts if they could only have 5 skills, what would they be. Here is what they said.

1. Reading Comprehension what does this mean
2.Active Listening what does this mean
3.Complex Problem Solving what does this mean
4.Writing what does this mean
5.Speaking what does this mean
= Hot in-demand that most employers are looking for

We did some research and found that most successful Market Research Analysts have these 5 common characteristics. Most of them had Integrity and Analytical Thinking.

2.Analytical Thinking
3.Attention to Detail

Knowledge required

Just like any other job, you will need some know-hows to do the job. To become a successful Market Research Analysts you need to acquire knowledge in these 5 key areas.

1. English Language what does this mean
2.Customer and Personal Service what does this mean
3.Administration and Management what does this mean
4.Sales and Marketing what does this mean
5.Computers and Electronics what does this mean

As A Market Research Analyst, you may also be required to know how to use certain Project management software, Analytical or scientific software and Analytical or scientific software tools.

37Signals Basecamp (Project management software)
AcaStat software (Analytical or scientific software)
Adaptive conjoint analysis ACA software (Analytical or scientific software)
Adobe Systems Adobe Acrobat (Document management software)
Adobe Systems Adobe ActionScript (Development environment software)
= Hot in-demand that most employers are looking for

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Career type

Business and Finance Management
Marketing Information Management and Research
Science and Math

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Related to Market Research Analysts and Marketing Specialists Requirements

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