Day in the life of
Marketing Director – Stacy Cyr
As the Marketing Director for a locum tenens staffing agency in Massachusetts, I can tell you that healthcare staffing is a great opportunity for new graduates looking to get their start.
My job is to find creative ways to drive physicians, nurse practitioners, dentists, physician assistants, and CRNAs to our site. Once there our recruiters will match those providers with opportunities at hospitals, private practices, corporations, and other facilities across the country. And, yes, I also need to drive the hiring managers of those facilities to our site to let us know that they need locum tenens coverage.
A charity campaign ran by Barton Associates
If you ask any Marketing Director what their typical day is, it is controlled chaos. It would consist of pulling a report on who has visited our site, approving content pieces for our blog, working with external job boards to make sure that we are spending our budget efficiently, etc. It’s a great mix of creativity and numbers. Most of the time is approving anything that hits social media or the website, combined with tracking how much we spend vs how many new providers or clients come to the site.
Below are my main duties:
Cost vs Revenue/Lead/Visit – Depending on what the goal of the marketing initiative is, my goal is to spend less and get more. More qualified visits to the site, more leads for the sales team, more revenue for the business. I review the daily, weekly, monthly numbers, looking at Cost vs Goals as an indication of how the month is progressing. Our goal is to drive the right traffic to the site, at the right time in their decision making cycle, to give our sales team the best leads possible. If we can find the healthcare professionals who are interested in working with us, and the clients who need them, we are able to match them up.
New Initiatives – Reliance on Google (SEO and PPC) is no longer an option for many industries. Diversifying away from 100% reliance on Google is imperative. The question though is how? Overall, it is looking at the standard online and offline marketing channels in comparison to the new channels like TikTok. Some are winners, many are losers. But every loss is a win if data is collected (and used) to inform future tests/decisions.
Management/Meetings/Calls – I hope that every person in my role has a team as great as mine. My goal is to empower our team consisting of SEO/Digital Marketing, Graphic Design, Email, Content, Social, and Marketing Operations team members to make decisions independently. But, all the final decisions come down to me. Then there are meetings and calls to plan out major marketing promotions such as our Locum Heroes contest which just wrapped up.
A marketing campaign for #locumhero
